Introduction Q-Q Food Retail Sdn Bhd is selling the Dried Meat product in Malaysia. Brand of this company is called “Oloiya”. It is the first selling dried meat products in Asia. The company total has 30 stores in Nationwide. Q-Q Food Retail Sdn Bhd only had 6 stores are under the company name, and other is the agents. Q-Q Foods Retail Sdn Bhd highest sales in period Chinese New Year. The companies also have other product such as Meat Floss Bread and Local Deli. The vision of this company “To spread
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Xianzhi Deng (1122635) 30/03/12 Content Page Page Numbers 1.0 Introduction…………………………………………………………………… 3 2.0 Segmentation ………………………………………………………………… 4-5 2.1 Perceptual Map………………………………………………………….. 6-7 3.0 Portfolio Analysis……………………………………………………………… 8-11 4.0 Completive Analysis…………………………………………………………….. 12-13 5.0 Conclusion………………………………………………………………………
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understanding of products and the services they provide for a consumer is what keeps business alive according to (Ravald & Grönroos, 1996). The core product of any service/ industry/ organization must have essential benefits as well as enhanced benefits to stay ahead of the market (Marshall & Johnston, 2011). With Starbucks the core product is coffee, for Ford is is cars and trucks, for LongHorn Steakhouse it is steak. This core product have to have the best quality and value to compete in the market and, according
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LSM522 Applied Marketing Strategy and Decision-making Tools Course Journal As you progress through this course, you keep a journal in which you answer marketing strategy questions about a product or service at your company. This Course Journal is for your personal use; you will not be asked to share it or submit it for review, although you will include excerpts from your Journal in the required final project that you submit at the end of the course. This Course Journal document consists
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Market Segmentation Market Segmentation is a marketing strategy in a large market that divided into small identifiable groups. Its purpose is to design marketing mix for meet the customer’s wants and needs. Markets can be segmented by one or some of the following segmentation. It’s segmented to target only the most possible potential buyers. In other words, a company using market segmentation to evaluate which market the company wants to pursue. There are four bases for market segmentation in consumer
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of Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate
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Major Segmentation Variables for United International University: Segmentation variables for consumer markets of United International University offering a quality degree for BDT 25 lacs tuition fee which ensures jobs with a minimum BDT 50000 starting: i. Geographic: Students from whole Dhaka city will be the target market. Focus can be given on some major areas like Dhanmondi, Mohammadpur, Tejgaon, Farmgate, Green Raod, Elephant Raod Mirpur, Old town, Badda, Shahjadpur, Rampura
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New Product Development Why is it importand to launch a new product? * A successful new product does more for an organization than any other thing can do * Today a high percentage of sales and profits come from new products (> 30% avg) * The process is extremely difficult * Companies take big risks * Failure rate is quite high (40% avg) * It is fun and exciting! A product can be tangible = Goods A product can be intangible = Services B2B =Business to Business
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incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments
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01 Understand the concept and process of marketing & Concepts of segmentation, targeting and positioning A. The assignment envisages process of marketing and marketing orientation. The Dunkin Donut case scenario will help the students to understand and explore further the importance of marketing orientation for an organization. B. The assignment encompasses the concepts of marketing environment, segmentation, targeting and positioning and the role of marketers in specific buying behaviors. Students
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