Summer Preparatory Session PGP 2013-15 Case Based Interviews SAMPLE QUESTIONS • Our client is a large auto manufacturer who is thinking about making a device that will increase the fuel efficiency of the car by 20%. What is the market for the product? What should it be priced at? • Our client is the PVR. They want a growth strategy for the next five years? What are your recommendations? • Our client is Kingfisher. Their main product is Kingfisher beer. They want to know if they can switch
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offering similar services. In addition, their marketing and advertising strategy that portrays the product as an ultra-unique, one-of-a-kind thing, with no exact equal in the entire world to a target audience gives them competitive advantage over others. Other key success factors of KFC include: Cleanliness, Hospitality, Accuracy, Maintenance, Product Quality, and Speed with service. The marketing mix of KFC discusses the strength of KFC through its 4P’s: Product: KFC main product is fried chicken
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Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission
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Course Title: Principals of Marketing (MKT 101) Prepared For Kashfia Ahmed Senior Lecture Department of Business Administration East West University Prepared By Name of Students | ID | * Jahid Hasan Rajib * F M Alif Hossain | 2010-3-13-0592010-2-10-096 | Program : Bachelor of Business Administration (BBA) Semester : Spring-2011 Course Name : Principal of Marketing Course Code : Mkt101 Section : 1 East West University Date of Submission
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------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly
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THE MARKETING MIX The marketing Mix (MM), which is made up of the 4 P's, is the tool for assisting in the development of a marketing strategy. Are we looking at Marketing as a process,or as a perspective here? (expl) Whereas the 4 components of the MM are dealt with here separately, it should be remembered that, in their implementation, no single P operates in isolation or independently. Each P interact with at least one other P. elaborate product price place promotions
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CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's
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The Marketing Mix Successful marketing depends upon addressing a number of key issues. These include: what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the consumer; and how it is going to tell its customers about its products and services. Traditionally, these considerations were known as the 4Ps – Product, Price, Place and Promotion. As marketing became a more sophisticated discipline, a fifth ‘P’ was added – People. And
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service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to
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Research Essay: Marketing Strategy for BEATBAG in Mumbai. About the author: I am Maulik Shah, 16 years old and currently in grade 11, doing the IB Diploma Programme, in Aditya Birla World Academy, Mumbai. I am very interested in Marketing and Business Management, also I am a music lover, and play 3 instruments too. Which is how I got the idea of BEATBAG. Since, having a bag (haversack) is a basic necessity for teens, as they need it for millions of purposes and with a bit of innovation, the idea
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