Marketing Report on: abc (Name of the Company) by: Students’ names Registration ID’s & Contact No’s (Date) Submitted as mandatory requirement for the course “Principles of Marketing” in the Program, Master/Bachelor of Business Administration Table of Contents Company Description Mission/Vision Organization Structure (Emphasizing the Marketing Function) Product Mix (with PLC Analysis) Target Market & Segmentation Promotion
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NO NAME STUDENT ID 1 ANGELINE JONG HO CHIN 35474 2 FONG SHU YIING 36085 3 SURESH A/L MINAIAH 38941 4 LEE YOKE LAN 39541 5 WAI POH YAN 39641 Malaysia Airlines INCOME STATEMENT ANALYSIS Income Statement Analysis (Cont’) Year/ Aspect 2008 2009 2010 2011 2012 Revenue Increase 2.38% Decrease 24.78% Increase 14% Increase 5.77% Decrease 2.69% Expenditure Increase 5.44% Decrease 19.71% Increase
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Contents Introduction 1 Role of strategic marketing in an organisation and links between strategic marketing and corporate strategy (1.1 & 1.3) 2 Process of Strategic Marketing and elaborate each stage in the diagram. Give example from your chosen organisation (1.2) 2 Defining Mission 3 Environmental Analysis 3 Formulation of Marketing Objectives 3 Strategy development 3 Evaluation & Implementation 3 Models used in strategic marketing planning and the model used in Vodafone plc (2
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1.0 INTRODUCTION This dissertation is based on a critical evaluation of training policies and procedures at The Maritime Financial Group South Branch- Training, Marketing and Sales service. This company was chosen because of its vast training of its workforce as compared to other companies within the region and always rises above other branches throughout the country annually and employs thirty five persons. This dissertation will give me the researcher the opportunity to define its objectives
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..................... 2 New Mission and Vision Statement ........................................................................................ 3 III. SWOT and Environmental Analysis......................................................................................... 3 Columbia SWOT Analysis ...................................................................................................... 3 Columbia SWOT Matrix .......................................................
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company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Features: - Detailed information on Globe Telecom, Inc. required for business and competitor intelligence needs - A study of the major internal and external factors affecting Globe Telecom, Inc. in the form of a SWOT analysis - An in-depth view of the business model of Globe Telecom, Inc. including a breakdown
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Sample Marketing Plan Marketing Plan Outline: A marketing plan is essential for the success of a business. The marketing plan will give prospective investors a good idea what need or want your business is solving. It will identify your own strengths and weaknesses, competition, and overall marketing strategy that will attract your target consumers. Here are some key components to the marketing plan. 1. Executive Summary: The executive summary should state who is in charge of the business, company
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SWOT Analysis One of the first steps to starting your own business is to develop a clear and concise business plan. Each person’s business plan is going to be different is some way; however, there are several key points which should be included in the business plan. I will discuss further the following six key points: an executive summary, company background information, market analysis, functional and organizational strategies and resources, management team, and time line and major milestones
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establishing the methods to source for the information, and how to use this information to improve a business position . Data mining is the sourcing of any hidden and predictive business information from a relevant database. It involves a thorough analysis of data gained from various sources, manipulating it into useful tool - a tool that leads to raising business revenue, saving on the running costs or both (http://en.wikipedia.org/wiki/Data_mining). Data mining tool incorporates analytical tools
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result it will be study also by clusters and K-means algorithm techniques. Cluster analysis is a technique use in data mining involving the process of grouping objects, data, or facts with similar characteristics and its use on others fields such as: marketing, information Systems (IS), Biology. In this study the students were accommodate or set to their characteristic, forming clusters. The cluster analysis is a technique were the information or individual with same characteristics are determine
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