marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA
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Work Experience – Key Responsibilities Janani Media Entertainment Sdn Bhd - Director * Responsible for development of sales plans and its implementations * Providing direction in the development of the business and its strategic planning * Developing the corporate relationship, maintaining the key corporate contacts and negotiating major contracts. Speedcast Ltd – Country Manager, Sri Lanka, Nepal & Maldives * Responsible for achievement of assigned country revenue and profitability
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end of meaningful product innovation. Given this, Gillette faces the challenge of further expanding its already dominant market share around the world. And in a market that thrives on innovation, Gillette must determine how to balance the continued investment of resources in research and development, searching for ¨The next big thing¨ in the global shaving market Possible Solution: Capturing more of their loyal consumers through product-line expansions and inspiring marketing campaigns. History
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B. Internal Audit: 8 1. Marketing Systems 8 2. Marketing Activities 11 C. Portfolio Analysis: 13 1. Ansoff Matrix 14 2. BCG Matrix 15 3. McKinsey: 16 D. Competitive Advantage: 17 E. Analysis Conclusion: 17 V. MARKETING STRATEGY: 18 A. Where do we want to be? 18 B. Segmentation, Targeting and Positioning: 18 1. Segmentation: 18 2. Targeting: 19 3. Positioning: 19 C. Competitive Strategy 20 D. Marketing Mix: 21 1. Product 22 2. Price 22 3. Place:
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Source: Asian Case Research Centre The University of Hong Kong Poon Kam Kai Series (Abridged from case no. HKU854) Gold Peak Electronics: R&D Globalisation from East to West Gold Peak Electronics (GPE) was a multinational company (MNC) that was among an elite group of Hong Kong electronics manufacturers. GPE started off primarily as an original equipment manufacturer (OEM). Over time, the company became more involved with original design manufacturing (ODM) through contracts with leading
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business performance in Bangladesh cell phone industry”. Without his incessant support this work would not have found the right track which I believe it did. Enough cannot be said to pay a proper attribute to Ms. Farzana Rahman, my manager in Trade Marketing Division. Her patience to answer my on and off-hour questions should, never be undermined to appraise its contribution to the success of this report. Customer managers of GrameenPhone, Aktel, Citycell and Banglalink enthusiastically supported
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Business Plan Template Here's your sample Title Page. It's a great idea to put a color picture of your product right on the front. But leave room for the following information. [Your Company Name] Month, 20xx [month and year issued] Business Plan Copy Number [x] This document is confidential. It is not for re-distribution. [Name of point man in financing] [Title] [Address] [City
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invested in their employees. When a company acquires another company, one is also acquiring the other companies’ management team. Proctor and Gamble over the past century has acquired Folgers Coffee, Norwich Eaton Pharmaceutical, Richard- Vicks, Noxell, Shulton Old Spice, Max Factor and Iams Company. In 2005, Proctor and Gamble also acquired Gillette. No wonder the present management team had to eliminate 9600 management jobs. One of the ramifications of cutting 9,600 jobs is that a competitor may think
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IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the
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Riordan manufacturing BUS\475- Integrated Business Topics Riordan Manufacturing Riordan is the largest industry capable of making polymer products .Their products are unique and are well designed. They are proud on their strategic planning and intelligence due to which they are able to make unique products. To satisfy their customers and fulfill their demands, the mission of the company is that the work and processes should be perfect and precise. Riordan manufacturing
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