management roles in sales and marketing where I developed an in-depth understanding of all facets of the sales, marketing and the presentation process. I have a proven ability to build new business relationships and new territories, and experience in developing business opportunities within existing client bases Highlights New customer acquisition Brand development Multi-media marketing Special events planning Skilled negotiator MS Office Experience Marketing Manager Apr 2012 till Date
Words: 292 - Pages: 2
Article|McKinsey Quarterly The dawn of marketing’s new golden age Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. February 2015| byJonathan Gordon and Jesko Perrey Science has permeated marketing for decades. Fans of the television drama Mad Men saw a fictionalized encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early
Words: 3255 - Pages: 14
Marketing Communications Memo Aeishya Grant PSY/322 June 01, 2015 Morgan Cloward Marketing Communications Memo To: From: Date: Re: Integrated Marketing Communications The organization has experienced a significant development in the last decade. Hence, to boost its customer base, it needs to create an integrated marketing
Words: 1299 - Pages: 6
Table of Contents 1. Introduction - Purpose and Scope ...................................................................................... 3 1.1. Operations Management ............................................................................................ 4 1.1.1. Haleeb Foods Limited Quality Policy: ....................................................................... 4 2. Operations Management at Haleeb Foods Limited ........................................................... 5 2.1
Words: 4504 - Pages: 19
Italian Sausage products. The flat sales they were experiencing in their breakfast sausage and bratwurst sales influenced the company to try and expand the market they were offering their Italian Sausage products to. The company was unsure of the way they were positioning their product and before launching a new marketing strategy to a new market they needed to do some very essential research and analysis of consumers. The name of the Italian Sausage, the packaging on the product, the way they would
Words: 1023 - Pages: 5
loyal customers are starting to shift orders with their competitors. The timing of their product launch is critical, however the situation becomes more challenging due to their organization’s interdepartmental conflicts and disagreements on how to manufacture and market the product. The marketing and production departments prefer the work on CV305 to be done simultaneously instead of sequentially so their product can immediately be ready for standard production and meet the customer needs on time. In
Words: 1433 - Pages: 6
noopurJournal of Fashion Marketing and Management Emerald Article: Postponement and supply chain structure: cases from the textile and apparel industry Hassan Chaudhry, George Hodge Article information: To cite this document: Hassan Chaudhry, George Hodge, (2012),"Postponement and supply chain structure: cases from the textile and apparel industry", Journal of Fashion Marketing and Management, Vol. 16 Iss: 1 pp. 64 - 80 Permanent link to this document: http://dx.doi.org/10.1108/13612021211203032
Words: 8960 - Pages: 36
Business Administration (MBA) focuses on the development in the executive functions. Organizations have to research the functional areas of business to produce ways to communicate information from managers to other leadership by formulating organizational structures by subdividing functional areas and delegating responsibilities as necessary. This paper pinpoints on the functional areas of business through procedures of managers to work in multi-level teams. Functional Areas of Business Whether a
Words: 823 - Pages: 4
931-538-0433 Email: SpesesCare@gmail.com Table of Contents Executive Summary………………………………………………………………………………………3-4 Business Description…………………………………………………………………………………….5 Product Overview………………………………………………………………………………5 Management Team …………………………………………………………………………….5 Board of Advisors……………………………………………………………………………….5-6 Marketing Plan……………………………………………………………………………………………..6 Target Market……………………………………………………………………………………6 Trends and Opportunities…………………………………………………………………..6 Price…………………………………………………………………………………………………
Words: 3274 - Pages: 14
The Importance of Marketing to Organisations in the 21st Century – Apple Introduction: Apple Inc., formerly named Apple Computer, Inc., is an American multinational corporation which is based on designing and manufacturing consumer electronics and related software products. It was established in Cupertino, California on April 1, 1976 and its primary business is to develop, sell and support a range of personal computers, computer software and hardware, portable media players like the “iPod” and
Words: 6025 - Pages: 25
