Marketing 2014 Unit 2935GENERIC MARKETING(v4) Determine the marketing mix (Level 5, 10 Credits) Due:23rd FEBRUARY 2014 11.55 PM Instructions: 1 You are encouraged to present your work in a word processed report formatusing appropriate headings, page and section numbering, indentations, figures and tables, appendices, style (Arial or Times New Roman) and size (font 12, line spacing 1.5). 2 This assignment is to be submitted electronically via www.abacusinstitute
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Introduction: E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct
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Contents Introduction 2 Objectives 3 Executive Summary 4 LO 1 Understand the role of personal selling within the overall marketing strategy 6 Task (1.1) Explain how personal selling supports the promotion mix 6 Task (1.2) Compare buyer behavior and the decision making process in different situations 10 “Buying Behavior” 10 Task (1.3) analyze the role of sales teams within marketing strategy 16 LO 2: Be able to apply the principles of the selling process to a product or service. 21 Task (2
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PAPER 3.5: MARKETING MANAGEMENT – M.B.A. III Sem UNIT 1 Modern Marketing Concept: Social Marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer
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2. BCG Matrix and Marketing Plan * Boston Consulting Group approach: a company classifies all its SBU’s according to the growth-share matrix * Growth share matrix: a portfolio planning method that evaluates a companies strategic business units (SBU’s) in terms of its market growth rate and relative market share * Market growth rate: provides a measure of market attractiveness * Relative market share: serves as a measure of company strength in the market * Four types of SBU’s:
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specific situation, opportunities, objectives & resources (e.g. P&G has advertising $$$’s) it is essential for long run survival & growth. Strategic Planning guides Marketing Strategy & needs to be customer focused; it sets the stage for all planning within the firm. Strategic Plan - Adapting the firm to take advantage of opportunities in its constantly changing environment. Annual/Long-Range Plans - Deals with the firms current businesses & how to keep them going Marketing Strategy - How marketers choose
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attachment Part-A Marketing Research and Consumer behaviour 1. Objectives of marketing research To understand why customers buy a product To forecast the probable volume of future sales or expected market share To assess competitive strengths and strategies To evaluate the effectiveness of marketing action already taken To assess customer satisfaction of company’s products/services 2. Marketing research According to American Marketing Association (AMA), “Marketing Research is the
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Marketing Plan Reda Bouizar Devry University Mktg522 Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars
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Introduction Apple’s company objectives are to inspire the world, inspire moments of brightness and happiness and to create value and make difference. They also try to inspire creativity, technology and new features. Marketing of an business is when a business want to achieve. This include an increase in sales, increased share of the market this can be by successfully launching a new product. Apples focus is on inventing new technology to new consumers in the market, performance in the everyday
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|Health Care Consumer: Trends and Marketing | Copyright © 2010, 2007 by University of Phoenix. All rights reserved. Course Description In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources.
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