Potential target markets low pay target market/lower income consumers * Air Asia airline introduce the low fare tickets as it suit their class of customers. * Most people especially the lower income consumers can afford to travel often to meet their family especially during holidays. * Holding a reduced price sale will give them incentive to purchase. -Marketing mix * To achieve the marketing objective, the company must have strategy that included the marketing mix
Words: 304 - Pages: 2
G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives
Words: 3300 - Pages: 14
Company G 1-Year Marketing Plan - MediMinder Student Name: Christin S Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective
Words: 3556 - Pages: 15
Mass marketing is a market coverage strategy in which a business decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximised. In theory this would directly tie in
Words: 343 - Pages: 2
objectives for its target audience? Whenever any company aims at success, it ought to plan for every step to reach its objectives. However, if it fails in setting its plan, it will be like a boat sailing without sails in the middle of the ocean. Therefore, it is paramount to every marketing success to develop marketing communication objectives. Now, having said this, what are BK's marketing communication objectives? Before discussing BK's communication objectives behind its marketing campaigns, let
Words: 2609 - Pages: 11
3.1 Explain how sales strategies can be developed in line with corporate objectives. Prior to answering this quesltion, it is essential to define the two key words on which the discussion shall be based. First, sales strategy refers to the concept that a company has about how it will achieve its marketing goals, in addition to clarifying the objective and the purpose of their business offerings (Weber 2006). This is not to be confused with sales tactics which are defined as the actions that a company
Words: 3355 - Pages: 14
Table of Contents “Foreign Market Entry Plan - getting started 4 1. EXECUTIVE SUMMARY 5 2. INTRODUCTION 5 3. CULTURAL ANALYSIS OF ITALY 5 3.1 Geographical Setting 5 3.1.1Location 5 3.1.2.Climate 5 3.2 Description of Political System 5 3.3 Population and Demographics 5 3.3.1. Total Population Size 5 3.3.2. Distribution of Population (by) 6 4. Economic Statistics and Descriptions 6 4.1. Gross National Product (GNP) 6 4.2. Distribution of income (by) 6 4.3. Inflation Rate 6
Words: 1626 - Pages: 7
[pic] Marketing MK 201 Marketing of Four Seasons Hotel Shanghai [pic] Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our deep gratitude to all the people who give us help and advise. First and foremost, we are going to give our appreciation to Mr. Wang, the Assistant Sales Director of the Four Seasons Hotel Shanghai
Words: 2734 - Pages: 11
it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come.” — King C. Gillette Gillette Razors O verview: Marketing is the process of planning and executing a strategy to get goods and services to customers. The components of marketing can be described as the “four P’s” or the marketing mix. Product consists of the products and services that your social enterprise furnishes; it is characterized by quality, assortment, packaging, and guarantees
Words: 20187 - Pages: 81
definition of a term like Marketing is not easy at all and is subject to change and amendments sometimes even by its maker. An example is the American Marketing association where, In accordance with its bylaws, American Marketing Association has established a policy for a periodic review of the definition of marketing because, “from time to time, it makes sense to reconsider and update the Associations view of its field”. In 2004, their definition for marketing was: “Marketing is an organizational function
Words: 3322 - Pages: 14
