[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number:
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PREPARING MARKETING CASES FOR CLASS DISCUSSION, PRESENTATIONS AND WRITTEN ANALYSES Prepared by: Dr. Arjun Chakravarti, Assistant Professor, IIT Stuart School of Business I. BACKGROUND Although cases are based on real events that actually happened, the best way to prepare for cases does not involve conducting research to determine what actually happened. This is because the case situation is often quite different from the corresponding real world events on which the case is based. These modifications
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Continue: Coke and Pepsi in 2010 Instructions - Read the case study and complete a full analysis by answering the questions below. Be sure to conduct a situational analysis by looking at both the external and internal environments when formulating your answers. Also consider other management disciplines and impacts (i.e. Human Resource Management, Marketing, and Finance). Some key considerations: 1. This is not a summary of the Case. Students are expected to apply relevant management principles
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Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using
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Milan CONTENTS Preface Acknowledgements Publisher's acknowledgements PART 2 COMPETITIVE MARKET ANALYSIS CHAPTER 3 THE CHANGING MARKET ENVIRONMENT Recession-hit Aga trials green energy Introduction 3.1 A framework for macro-environmental analysis . 3.2 The economic and political environment 3.3 The social and cultural environment 3.4 The technological environment 3.5 Changes in marketing infrastructure and practices 3.6 New strategies for changing macroenvironments 3.7 The Five Forces model
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Running head: DYSON VACUUM CLEANER CASE ANALYSIS Dyson Vacuum Cleaner: Shifting from domestic to international marketing with the famous bagless vacuum cleaner International Marketing – Assignment 2 Candidate: Emad AbouElgheit ISM - International School of Management Doctor of Philosophy (Ph.D.) Presented to: Professor Peter Horn 2 February 2012 Word Count: 4,326 1 CASE ANALYSIS - DYSON VACUUM CLEANER 2 Abstract After dominating the local UK market and successfully developing
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Marketing Management MKTG 5150, 007, 077, 080, 086 Fall 2013 8W Instructor: Kenneth N. Thompson, Ph.D. Professor of Marketing & Logistics Office Hours: 1:30 – 3:30 TTh and by appointment E-‐mail: kenneth.thompson@unt.edu. Only use this e-‐mail address if you cannot reach me via the
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email. Course Pre-requisites: None Course Description This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most relevant issues. The primary mode of teaching will be lecture sessions interspersed with case discussions & real life examples and applications. However, class discussion is highly recommended. Students are
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宁波大学自主学习学分课程教学方案 一、课程概况： 课程名称： Marketing 课程编号： 学分： 3 授课对象： 10 曼大 学院： International College 专业： Business administrative 年级： 2 人数： 81 主讲教师： Zhangyayue职称：Lecture 学院： International College 辅导教师： 职称： 学院： 教材：Principle of Marketing 13th Edition 出版社： Pearson 出版时间： 2012 参考材料：1、 2、 3、 本课程采用的教学方式：（可在以下教学方式中选择3种以上） 课堂讲授、分组讨论、阶段测验、课外阅读、大型作业、。
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