Service quality gap analysis in Indian banks: an empirical study. Abstract: Introduction of Liberalisation Privatisation and Globalisation (LPG) in Indian economy has affected almost all the sectors and industries of the economy. Indian banking industry is no exception to that. The net result of such policy initiatives has been increased competition at the marketplace. The fight for customers has got intensified. Literatures establish a direct link between service quality and marketing performance of
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Introduction The following essay focuses on the mining conglomerate Barrick Gold Corporation. Barrick owns gold and copper mines across Australia, Africa, and the Americas and these geographical locations provide the focus of the essay’s Macroenviromental analysis. The gold is sold to various gold bullion dealers at market prices whereas copper is sold to copper product manufacturers and copper traders in Europe, North America, South America and Asia (BarrickResponsibilty, 2013). Barrick’s Macroenviroment
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SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance
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MARKETING ENGINEERING FOR EXCEL CASE VERSION 1.0.0 Case Can the Bunny Hop? By Arun Pereira, Arun Patro, and Gary L. Lilien 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples, which are
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literal agencies. The status of Exposure Acting Agency has aroused interest to give them growth and development ideas after noticing its decline in its business, especially the way it does not receive requests for actors for the past few months. In this case, this report provides an effective business plan that Exposure Acting Agency can implement into their organization to thrive their success in the film industry. Background The aim of this plan reports it to help Exposure Acting Agency streamline
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Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The
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attachment Part-A Marketing Research and Consumer behaviour 1. Objectives of marketing research To understand why customers buy a product To forecast the probable volume of future sales or expected market share To assess competitive strengths and strategies To evaluate the effectiveness of marketing action already taken To assess customer satisfaction of company’s products/services 2. Marketing research According to American Marketing Association (AMA), “Marketing Research is the
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consumer behaviour. Consumer is the most important person. The business revolves around the consumer. After finishing this chapter one should be able to understand: q What is meant by consumer behaviour q Consumer decision-making process q Marketing strategy and consumer behaviour q Indian consumer and his characteristics x INTRODUCTION All of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power
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INDEX Contents | Page Number | * Executive Summary * Problem Definition * Case Issue * Industry Analysis * Environmental Trends * Macro Factors * Competition and Competitors * Industry Trends * Customer Analysis * SWOT Analysis * Recommendations * Implementation Plan | 2334557881011 | EXECUTIVE SUMMARY: History: The company was started in 1783 in London as the world’s first soft drink maker. In 1880s Schweppes expanded worldwide and in 1960s the company diversified
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Marketing Plan Is a feasibility study that weighs the costs and benefits of starting a business or a particular project. Business Overview Business Strategies Marketing Strategies 4Ps SWOT Analysis PESTLE Analysis Porter’s 5 forces Marketing Management Product Life Cycle BCG Matrix Marketing case Studies Overview of the company Focus of the Study Marketing Strategy Implementation Thoroughly go through the case study, highlight the main points, understand what the requirements
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