Marketing Project: Rq: S and W are internal to the company, O and T are external Faire un carre avec SWOT et bullet points a l’interieur du cahier Competitors: -Strong competitors like Energizer, Varta and Cegasa, and Retailer Brands. -Energizer: is the key branded competitor for Duracell, always striving for top place in the branded category segment, very active and the only one working on this front regarding communication and consumer promotions, with a tremendous flexibility to react
Words: 591 - Pages: 3
Case Preparation For Discussion (Gillette) 1. Central problem/issue in case: The main problem is that, since its acquisition, Duracell has become a drain on the financial performance of Gillette. The board needs to decide what should be done to turn Duracell around and restore Gillette to a dependable financial performer. 2. How is the battery industry (you can use five forces analysis to answer this question)? Has it been changing? If yes, how? Overall, the industry is very attractive
Words: 947 - Pages: 4
Energizer vs. Duracell 1 Competitive Strategies: Energizer vs. Duracell By LaShonda Griffin BUS 508- Contemporary Business Dr. Laura Jones November 5, 2012 Abstract The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers
Words: 965 - Pages: 4
advance in shaving: the Mach3 (see article). Gillette’s future may not exactly be on a razor’s edge—it has 71% of the North American and European market for razors and blades—but it needs those bristles. The company, whose consumer brands include Duracell batteries, Oral-B toothbrushes and Parker and Waterman pens, is beloved by management consultants. But investors have begun to fret about slowing growth, lacklustre sales and an imminent change in top management. Growth has slowed in the hugely profitable
Words: 1423 - Pages: 6
Introduction Procter & Gamble is one of the world’s largest producers of consumer goods and it was founded in 1837. Recently, Procter & Gamble is operating in 50 countries and serving nearly five billion customers with a series of brands across beauty, healthcare and food industry which generate which create more than 1 billion revenue annually. The purpose of this essay is to discuss how the diversification strategy changed Procter & Gamble in Singapore over the last ten years. The
Words: 1302 - Pages: 6
dream deal, this acquisition would create the greatest consumer products company in the world”. (Englishe, 2011) This is one reason why P&G chose to take on the major brand. Other than being known for their razors, Gillette’s products include Duracell batteries, Oral-B, and Braun. This acquisition meant Proctor and Gamble would take much control over the grocery market shelves. Control was everything to P&G at the time of this acquisition. P&G opened a huge door for Gillette, a door that
Words: 1191 - Pages: 5
business is divided into five segments which are blades, razors, batteries, electricrazors, oral care products and personal care products that include shaving and skincare products and deodorants. Some of the well known brands that come under Braun, Duracell, Mach3 and oral-b. History and Growth The company was founded by King C. Gillette and William Makerson 1901.It was first named American safety razor company which was later changed to Gillette Safety Razor company in 1902 and then Gillette company
Words: 456 - Pages: 2
Gillette Mission Statement: “Our mission is to achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete”. SWOT ANALYSIS: Strengths: * They are undisputed market leader as they have the greatest market share all over the world. * They have been performing for more than hundred years so they have very sound goodwill in the market. * They have a very big distribution system. Their products are sold all over
Words: 1447 - Pages: 6
Think about a marketing campaign for a product/service that you believe what pretty successful in capturing a wide audience that resulted in increased (may be even windfall) revenue for the company. Why do you think they were successful in attracting people across gender, age, ethnicities and even national boundaries? (Examples of such campaign would be Nike's "Just Do It" or "Bo Knows ___" etc.). Conversely, you can also cite examples of campaigns that were spectacularly failures, and tell us why
Words: 283 - Pages: 2
Gillette: Why Innovation May Not Be Enough Successful & Innovated Products -Trac II Razor (1971) -Atra Razor (1977) - GOOD NEWS! Disposable Razor (1976) The strength of these 3 products Gillette sales rose to $2 billion Marketing Strategies Market shares through the years “Offer consumers high-quality shaving products that would satisfy basic grooming needs at a fair price.” "Reigned as a virtual monopoly until 1962" Competition- Wilkinson Sword Company When they introduced the
Words: 700 - Pages: 3
