Jennifer Rocha Instructor M. Whitfield Business Ethics -MGMT 368D Paper 2 - Deontological February 7, 2015 THE ETHICS OF DIRECT TO CONSUMER MARKETING OF PRESCREPTION DRUGS FROM A DEONTOLOGICAL PERSPECTIVE The purpose of this paper is to explore the ethics of direct to consumer marketing of prescription drugs from a deontological perspective shaped by Kant’s Categorical Imperative testing method. In researching this issue one thing that I found as interesting fact is that of the some 200
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Faculty of Business The Hong Kong Polytechnic University Assignment On Marketing Ethics Course code: MM2711 Course Title: Introduction to Marketing Tutorial Group: TUT004 Year: 1 Semester: II (2011-12) Date: 22/2/2012 Submitted By: Submitted To: Name: Chu Wing Sze Name: Dr. Simone Cheng Student ID No: 11222966D Tutor FB Faculty, HKPU Nestlé - Unethical Product Development Nestlé, the world's largest
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Paper on marketing Ethics Ethical issue on UA Finance 1. Introduction Debts Consolidation Loan, launched by the UA Finance is a plan provided to people who have financial problem in paying the credit card debt. It states that it can help people as it minimizes the interest expenses, provides flexible repayment terms and tailor-made interest rate. 2. Problem identification and criticism In the following, I will identify the problems based on AMA (American Marketing Association)
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Topic: Effects of Package Design on Consumer Expectations of Food Product Healthiness 1.0 Introduction During the last decades in food consumption have been observed several trends that have to do with changes in social and economic environment as well as in lifestyle. The working patterns, the increased employment of women, the lack of time, the income growth and several other factors led to the trend for fast food, convenience foods and food out of home (Petzoldt, Joiko & Menrad 2008)
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REPORT ON THE ETHICAL ISSUES INVOLVED IN MARKETING RESEARCH BASE ON THE CASRO CODE OF STANDARDS AND ETHICS FOR SURVEY RESEARCH The Council of American Survey and Research Organizations (CASRO) were founded in 1975, which represents over 300 companies and market research operations in the United States and abroad. The philosophy of CASRO is to “require their members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards which
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Ethics in the Marketing of Medical Services STEPHEN R . LATHAM, J.D., PH.D. Abstract This paper deals with the ethics of marketing medical services by physicians, medical groups, hospitals and other mainstream medical caregivers in the United States. It does not deal with pharmaceutical marketing, since that raises a number of special issues, some of them legal and some having to do with the unique culture of pharmaceutical marketing, which really ought to be dealt with separately. Nor does
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Amy Bruney Marketing Ethics I. Introduction II. Literature Review III. Recommendations & Implications for Marketing Managers IV. Conclusion V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie, Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable
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paper is a comparative viewpoint on the similarities and differences in the governance and leadership between the American Statement of Ethics and the European Marketing Confederation Code of Conduct, and how these differences impact decision-making and governance of U.S. and European marketing. The limits may be less evident when matching U.S. and European marketing practices. After reviewing what is accepted what is legal or ethical in one country is possibly illegal in the other, or vice versa.
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MKT 444 Class Notes – Week 4: * Ethical Issues In Marketing Research * Ethical questions are philosophical questions * Marketing ethics: the application of morals to behavior related to the exchange environment * See the marketing ethics statements in BlackBoard * Conceptually, marketing ethics are just regular ethics applied in a marketing context. * Moral standards: principles that reflect beliefs about what is proper behavior and what
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Ethics in Marketing: Ethics in marketing is defined as a collection of principles of right conduct that shape the decisions people or organizations make (ENotes). It is important to practice ethics in marketing in order to ensure fairness and make sure marketing is done morally right when dealing with behavior or practice in any organization. The purpose of marketing is to create a competitive edge or approaches that will make other find your product more appealing than others, thus sales will
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