DIFFERENT TYPES OF INFORMATION’S In this assignment I have been ask to describe the types of information and sources of information by including both internal and external. The next I am going to describe typical purposes of information used in a business and relate how these apply to Living Fashion. Living Fashion is large national retail store which selling a selection of ladies, men’s and children swear. In order to run the business effectively, businesses needs different types of information
Words: 3884 - Pages: 16
Mariano Marcos State University College of Business, Economics, and Accountancy City of Batac In partial fulfillment of the requirement in MM 108-Strategic Marketing (Marketing Plan) Submitted by: Lesterlee S. Tomas Submitted to: Mr. Ryan Marvin Mabeza Instructor October 2015 I. EXECUTIVE SUMMARY II. Situational Analysis The market present in the roasted chicken industry in Batac City, Ilocos Norte is shown in the situational analysis of Andok’s. The internal, customer
Words: 3033 - Pages: 13
Introduction to marketing Report for the local council on the use of marketing by HNC and Kellogg’s Marketing is the management process for classifying and anticipating and satisfying the customer needs cost-effectively. In a business, to recognise where marketing is involved is by three steps. 1. How well you know your customers and how to satisfy now as well as the future 2. For the business to produce and provide what the customer wants 3. A business should be able to make profit
Words: 5155 - Pages: 21
1.1 The strategy context and terminology explained based on Kellogg’s study case: * Mission: It defines what the company does, who it serves and how it serves. This is a formulated form of company`s goal, philosophy and characteristic. For Kellogg`s the quality was the key also the mission is to develop their product through the customers, consumers and communities. * Vision: This can be defined as a dynamic and compelling view at some point in the future. True the vision the company can
Words: 3787 - Pages: 16
P1 Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example, the marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible
Words: 5873 - Pages: 24
assignment will describe how marketing techniques are used to market products in two contrasting organisations one from the profit and one for the non- profit. The two companies I have chosen are the Walt Disney Company (profit) and the Jewish Lads and Girls Brigade (non – profit). Marketing is the activity of science set out by institutions as the process of identifying new markets and the art used to attract customers to purchase certain products and services. Furthermore, Marketing is responsible for
Words: 5516 - Pages: 23
P3.4 | P3.5 | P4.1 | P4.2 | P4.3 | M1 | M2 | M3 | D1 | D2 | D3 | | | | | | | | | | | | | | | Assignment title | Marketing Program Proposal | In this assignment, you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Assessment criteria | Expected evidence | Task no. | Assessor’s Feedback | LO 3. Understand individual elements of the extended marketing mix | 3.1 explain how products
Words: 13510 - Pages: 55
promotion P1 – THE PROMOTINAL MIX USED BY LESOCO THE PROMOTINAL MIX USED BY THORPE PARK P2 - THE ROLE OF PROMOTION WITHIN THE MARKETING MIX FOR LESOCO M1 – HOW THE PROMOTIONAL ASPECTS IS INTERGRATED & USED WITH THE WHOLE MARKETING MIX AT THORPE PARK D1 –EVALUATION OF THE USE OF AN APPROPRIATE PROMOTIONAL MIX IN RELATION TO MARKETING OBJECTIVES PROMOTION Promotion is all about communication and trying to let your target market know that you exist and that you want
Words: 6827 - Pages: 28
Marketing Strategies Compiled by By Prof. Kalim Khan Prof. Kalim Khan Table of Content Table of Content 1. CUSTOMER RELATIONSHIP MANAGEMENT...................................................................3 2. SEGMENTATION, TARGETING, POSITIONING & PRODUCT DIFFERENTIATION...............4 3. PRICING STRATEGIES.................................................................................................10 4. ADVERTISING STRATEGIES...................................................
Words: 30264 - Pages: 122
IIMM Assignments, Jul-_Dec, 2014 Session INDIAN INSTITUTE OF MATERIALS MANAGEMENT NHQ- Education Wing Plot Nos. 102 & 104, Institutional Area, Sector-15, CBD Belapur, Navi Mumbai- 400 614 Phone: 022-27571022 Telefax: 022-27565741 IMPORTANT POINTS TO BE NOTED BY THE STUDENT 1. Write your Name, Roll. No. and complete mailing address with Pin Code on the answer sheet. 2. Submission of assignments is compulsory and marks obtained in assignments carry 20% weight-age in the final result. 3. Students
Words: 3652 - Pages: 15