Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the
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M1 Market research methods These methods include secondary research, surveys/questionnaires, focus groups and observations. Surveys This is new research that has been carried out to answer specific questions or general issues. This would involve surveys and Questionnaires with groups of individuals. JD can carry out surveys on existing products as well as new ones. A situation may arise where JD need to find out what their customers think of the products and services the company provide. The
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Organization 3 Management Team 4 Objectives and Industry Analysis 7 Sales and Net Income Analysis 8 ROA, ROE and Stock Price Analysis 11 Market Share Analysis 15 Unit Production Costs Analysis 16 Weighting Factors 17 Corporate/Business/Marketing Strategies 18 Operation Strategy 19 Financial Strategy 21 Sales Forecast 22 Exhibits (Sales Forecast Analysis) 23 Production Plan 28 Exhibits (Production Schedule) 30 Financial Statement Analysis 34 Cash Flow Analysis 38 Appendix
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Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance
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their service capability to enhance service leadership, service agility, customer delight, and customer experience.Benefits: * Organization will be able to use Service Excellence Award logo on all its materials as marketing tool. (Leveraging on the service excellence logo for marketing purposes) * Consistently delights customers * Delivers unparalleled customer experiences * Creates business value through customer service(E.g.: SMS customers when cars are ready for collection after repairs
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Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance
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|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF)
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Task 1 P1 & P 2 Describe the main types of marketing research & Explain how different market research methods have been used to make a marketing decision. Types of Market Research Market research is the process of finding information about your competitors, current market trends or your customers. Most companies invest in market research when they release a new product, improve on an existing product or if they plan on introducing a particular product in a new market. Market research
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development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans -------------------------------------------------
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|Assignment title |The role of marketing and market research | | | |Assessor |Hazel Murkin/Liliana Ribau | |
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