Cambridge Satchel Company Student Name Student ID Table of Contents Task 1: Performance of a Small Business Enterprise (LO1: 1.1, 1.2, and M1,M3,D2) 3 Describe the nature and objectives of the Cambridge Satchel company Ltd and conduct a comparative analysis of it operations using the data presented. 3 Task 2: Change Management and Business Performance (LO2: 2.1, 2.2, 2.3 and M2,M3,D2) 5 a) Identify and discuss how Cambridge Satchel Company Ltd managed its weaknesses and the methods deployed
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BTEC NATIONAL IN BUSINESS (MANAGEMENT) Unit 37 – Starting a Small Business Assignment 1 – Present your business idea This task assesses P1 Present the initial business idea using relevant criteria Signed (IV) _________________________________ Print Name__________________________________ This unit is all about starting your own small business. The assignments will take you through the planning process in order to complete your own small business plan. This may be a business
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Extended Diploma in Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | Achieved: | | | | | |
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M1-Compare marketing techniques used in marketing products in two organisations. Within this assignment i aim to compare the differences and similarities of two specific organisations, Apple and HSBC for the purpose of extended in-depth research i intend to use information collected independently via the internet and from the businesses themselves to attain a coherent comparison of said techniques used to market products. The organisations in question are businesses varying in sectors and specialities
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M1 – How does Neiva uses promotion to achieve aims? Aims and objectives • Its aims are to understand its consumers in its many different markets and delight them with innovative products for their skin and beauty care needs. • Aims to use as many distribution channels as possible • Aims to make maximum profit The first and most important aim for Neiva is to make sure they are making a profit and maximum revenue. This is the most important aim for any business because if a business isn’t
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UNIT 4 MARKETING PRINCIPLES QCF LEVEL 5: BTEC HIGHER NATIONAL ASSIGNMENT Assessment title: Marketing Principles Lecturer: Issued date: Submission date: Task One Task Two Task Three Task Four Learning Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Be able to use the marketing mix in different
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Task 1 – Report (P1) In this report I will be looking at how marketing techniques are used to market products in two organisations and meet organisational aims. Kellogg’s The first company that I will look at is Kellogg’s. Kellogg’s is a very well known worldwide cereal company that produces a number of different cereals for a number of different target markets. Kellogg’s was founded Michigan, United States, February 19, 1906. Kellogg's products are manufactured in 18 countries and
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Promotion M1 Walkers Crisps Objectives and Aims • Their aim is to produce a first class product that everyone enjoys. • The objective is to manufacture a quality product to a high standard, to operate within the health and safety guidelines and to also make a profit to re-invest in the company. • To persuade the public that their brand is better than others and to gain more sales from this. The promotional aspect is integrated continuously within the marketing mix according
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Unit 3: Introduction to Marketing M1 Amendment Compare the effectiveness of the use of the marketing mix by both McDonalds and Prêt A Manger, including: a) How they meet the expectations of the target customer The expectations of McDonald’s customers are to receive a fast, efficient service for an ‘on the go’ lifestyle. They want a clear menu with many meal deals already to go for a quicker exchange at the till. They expect the food to be cheap in price and also filling to satisfy their
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Task 1 (U3 P1) In the assignment I am going to describe how marketing techniques such as branding, relationship marketing and growth matrix are being used by Kellogg’s and diesel. There are so many different types of methods that are being used in marketing to make your business becoming more successful. The first one is branding, branding is a very important part of marketing because this tells the consumers who owns what and helps them to identify which one they want and which one is better, most
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