Marketing Management 522

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    Insurance

    traditional life medipartner health plan The hassle-free solution to medical protection Having quality medical protection is essential to safeguard your well-being. AXA’s MediPartner Health Plan (“MediPartner” or “this Plan”) offers exceptional healthcare protection at af fordable premiums. The cashless arrangement also adds to convenience and efficiency, allowing you to focus on recovery when illness strikes. Highlights Full cover1 and cashless arrangement1 for

    Words: 4086 - Pages: 17

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    Marketing Principles

    Internship Report: HRMP in Standard Chartered Bank Abstract According to the universalistic perspective, organizations from different sectors, across industries, and through different time periods should use a series of select human resource management practices (HRMP). The main principle of this paper is to investgate whether i there is any relationship between HRMPs and organizational performance, regarding Standard Chartered Bank in Bangladesh. This study aims to investigate the relationship

    Words: 12549 - Pages: 51

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    Mcdonald's Financial Analysis

    King, YUM! Brands, and Wendy’s International. The industry has faced scrutiny on the quality of their products because of a more health concise society. McDonald’s strategy for success is based off of cost efficiency, product development, and marketing and promotions. These factors help form the strong brand that McDonald’s is today. Since their establishment with Ray Kroc, they have focused on driving their success from the 3-legged stool principal representing: McDonald’s employees, the owner/operators

    Words: 5685 - Pages: 23

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    Managerial Accounting

    Career Development International Emerald Article: The influence of job and career attitudes on learning motivation and transfer Eddie W.L. Cheng, Danny C.K. Ho Article information: To cite this document: Eddie W.L. Cheng, Danny C.K. Ho, (2001),"The influence of job and career attitudes on learning motivation and transfer", Career Development International, Vol. 6 Iss: 1 pp. 20 - 28 Permanent link to this document: http://dx.doi.org/10.1108/13620430110381007 Downloaded on: 11-06-2012 References:

    Words: 6434 - Pages: 26

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    Thesis

    Abstract The purpose of this study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University

    Words: 11549 - Pages: 47

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    Contributions of Internal Branding Practices to Corporate Brand Success

    cultural values with a dual purpose of adding value to customers and guiding employee behavior. Furthermore, the results point out that core values internally indicate how the vision is to be achieved and that the vision may be more useful as a management tool than internal branding tool. Subcultures appear to be present in all three cases and the results suggest that corporate brands are strengthened by internalizing a main corporate culture which allows cultural interpretations within subcultures

    Words: 29847 - Pages: 120

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    Sme Development in Malaysia

    International Review of Business Research Papers Vol.2. No.1 August 2006 pp.1-14 An Evaluation of SME Development in Malaysia Ali Salman Saleh∗ and Nelson Oly Ndubisi∗∗ Small and medium enterprises (SMEs) in play a vital role in the Malaysian economy and are considered to be the backbone of industrial development in the country. However, few studies examined their development, challenges and future prospects. Therefore, the aim of this paper is to examine and analyse the role of SMEs in different

    Words: 6067 - Pages: 25

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    Private Business Organization’s Success Depends on Employee Overall Performance

    following issues were important effects on their high performance in their business: suitable managing technical skills, selecting appropriate personnel with relevant skills, education and paying more attention to personnel training, application of management conceptual skills, financial issues, better human relation, recognize the economic situation, planning and organizing of their

    Words: 9437 - Pages: 38

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    Marketing Related Articles

    CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter

    Words: 179407 - Pages: 718

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    Factors Influencing Consumers’ Laptop Purchases

    FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money

    Words: 4404 - Pages: 18

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