The Marketing and Logistics Supply Chain Management Erasmus students: Ciuciuianu Valentin Covalenco Alina Erhan Olesea Contents 1. Introduction 2. The Marketing Concept 3. The concept of Logistics 4. Demand for the enterprise's goods are direct results of its competitive edge 5. The Critical Logistics/Marketing Interfaces 6. The integration of Marketing/Logistics 7. Logistics/Marketing Strategy 8. Logistics - a key success factor for a company 9.Summary and Conclusions
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The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true
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CHAPTER OBJECTIVES 1. Define what marketing is and discuss its core concepts. 2. Explain the relationships between customer value, satisfaction, and quality. 3. Define marketing management and understand how marketers manage demand and build profitable customer relationships. 4. Compare the five marketing management philosophies. 5. Analyze the major challenges facing marketers headings into the next century. CHAPTER OVERVIEW Marketing is part of all of our lives and touches
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dedeMAPÚA INSTITUTE OF TECHNOLOGY School of Industrial Engineering and Engineering Management VISION Mapúa shall be an international center of excellence in technology education by: providing instructions that are current in content and state-of-the art in delivery; engaging in cutting-edge research; and responding to the big local and global technological challenges of the times MISSION a) The mission of Mapúa Institute of Technology is to disseminate, generate, preserve and apply scientific
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Marketing strategy effectiveness in Nigerian banks Abstract: Motivated by the substantial changes in the Nigerian banking industry, a survey research was designed to assess the effectiveness of the marketing strategies used by Nigerian banks to cope with the changes in the industry. Overall results from the study show encouraging levels of effectiveness in many dimensions of composite marketing strategies. The findings were discussed along the relevant dimensions of the research, and managerial
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[pic] Internship Report MBA Marketing Management Allama iqbal open university Islamabad Submitted by: Nasir Mehmood Roll No: P-500791 Registration No: 04-PRN-0159 “Jamal House” No.1244 Block 4 Milltat Road Colony Amanat Ali Rahim Yar Khan Tel: 0685884661 Cell: 03216705100 E mail: nasirmetme@gmail.com [pic] Best Chemicals Corporation (AGRO DIVISION) 23-D
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business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING: DEFINING MARKETING’S ROLE The task of selecting an overall company strategy
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UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS Environmental Marketing Strategy and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic Dissertation
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Chapter One Marketing: Creating and Capturing Customer Value Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 1 Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understand the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape
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Marketing management orientation * Marketing management wants to design strategies that will build profitable relationships with target consumers. * There are 5 alternative concepts under which organizations design and carry out their marketing strategies: Production, product, selling, marketing, and societal marketing concept. Five alternative concepts * 1. Production concept – The idea that the consumer will favor products that are available and highly affordable and that the organization
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