MBA 437: MARKETING CASE ANALYSIS Group 5: Case 5: Promotion Decisions MAKING LOYALTY PAY NAME STUDENT ID Nancy Kumari S11013306 Saher Buksh S01007626 Aditya Raniga S11052046 Table of Contents CASE BACKGROUND 2 NECTAR 2 Nectar Promotions: 3 SAINSBURY 4 Therefore the aim of this case analysis is to find out: 4 CUSTOMER REGISTRATION 5 TWO METHODS OF REDEEMING POINTS 5 COMPETITION IN THE UK GROCERY RETAIL INDUSTRY 6 COMPARISION WITH COMPETITORS 7 SITUATIONAL ANALYSIS
Words: 3004 - Pages: 13
University of Vaasa, Department of Management jukka.vesalainen@uva.fi Henri Hakala, University of Vaasa, Department of Management henri.hakala@uva.fi Abstract: The network capability refers to the firm’s ability to build, handle and exploit relationships. These capabilities are interwoven in the complex configuration with other capabilities and competencies of the firm and are, in practice, very difficult to separate from them. Rather than assuming that firms inherently possess network capability
Words: 9794 - Pages: 40
will be helping consumers’ live a healthy lifestyle without spending large amounts. Setting a price that consumers’ will be willing to pay without a doubt is a goal. Giving people hope that they can live a healthy lifestyle is a priority. Target Customers: All ages from toddlers to elderly people, male and female, rich and poor, employed and unemployed, and all ethnic backgrounds. Everybody is a target because everybody should eat healthy. Eating healthy decreases obesity in human being as a whole
Words: 2942 - Pages: 12
between the businesses and organisations in terms of how the customers will adopt to this in the different types of marketplaces. The adaption to e-commerce will be different for individuals and business. The e-commerce transactions can be either buy–side or sell–side transactions. Buy–side e-commerce transactions exist between the organisation and its suppliers. Sell–side e-commerce transactions will exist between the organisation and its customers. There are various platforms that can be used and these
Words: 1560 - Pages: 7
updates can be made and the new system can incorporate and build onto the existing system. The accounting information system is used to gather financial data and provide information for internal and external decision making. These decisions include marketing, purchasing, payroll, investments, sales, and accounts payable and receivable. The purpose of implementing a new accounting system is to take advantage of these key new features and core technologies that will help keep the company agile in its decision
Words: 1031 - Pages: 5
environmental, and international standards across its operations. The more visible aspect of CSR is a corporation's willingness to promote and support community, national, and global causes. Corporations do this through corporate philanthropy, cause-related marketing, and sponsorships. CSR aspires to honor people, planet, profits...in that order. Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company
Words: 4155 - Pages: 17
Management Information Systems MANAGING THE DIGITAL FIRM, 12TH EDITION GLOBAL EDITION Chapter 6 FOUNDATIONS OF BUSINESS INTELLIGENCE: DATABASES AND INFORMATION MANAGEMENT Management Information Systems CHAPTER 6: FOUNDATIONS OF BUSINESS INTELLIGENCE: DATABASES AND INFORMATION MANAGEMENT Learning Objectives • Describe how the problems of managing data resources in a traditional file environment are solved by a database management system • Describe the capabilities and value of a database
Words: 2709 - Pages: 11
the boundary between a company and its customers. To the company, the salesperson is the voice of the customer. To the customer, the salesperson is the physical embodiment of the company. This boundary-spanning role creates unique tension for salespeople because they are constantly forced to reconcile the competing interests of both the buying and the selling organizations. Figure A: The Salesperson’s Boundary-Spanning Role Company Salesperson Customer Source: Casewriter. 1 These data
Words: 5056 - Pages: 21
in 1998. Kathy once was a Vice President of Marketing of a defense contractor; Kathy traveled constantly and endured the pressures of corporate life. Kathy ultimately wanted something different, something less stressful and gourmet cooking seemed to relieve the stress for her so Kathy decided to embark on an opportunity on an upscale epicurean food shop in La Jolla. Kathy opened her first store in June, 1998 and within the year the store was profitable. Kathy later opened two more stores by 2003
Words: 1120 - Pages: 5
Assignment Topic: Customer Relationship Management Student Name : Alicia Yap Siew Kuan Student ID number: 1006453 Introduction Customer Relationship Management is a business organization that aims to understand and anticipate the customer’s needs and wants by using technology to enhance the company business. Customer Relationship Management is a business strategic that continue to build the long term customer and company profit value by targeting and refining customer needs while reducing
Words: 1390 - Pages: 6
