The current issue and full text archive of this journal is available at http://www.emerald-library.com International Marketing Review 16,4/5 406 Strategic consequences of retail acquisition: IKEA and Habitat Department of Retailing and Marketing, The Manchester Metropolitan University, Manchester, UK Keywords Retailing, Acquisitions, Globalization, Market segmentation Abstract Takes an historical perspective, considering the events leading to the sale of Habitat by the Storehouse group to
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International Marketing Review Emerald Article: Strategic consequences of retail acquisition: IKEA and Habitat Gary Warnaby Article information: To cite this document: Gary Warnaby, (1999),"Strategic consequences of retail acquisition: IKEA and Habitat", International Marketing Review, Vol. 16 Iss: 4 pp. 406 - 417 Permanent link to this document: http://dx.doi.org/10.1108/02651339910282027 Downloaded on: 25-01-2013 References: This document contains references to 17 other documents Citations:
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customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle
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For the exclusive use of Z. Shan, 2015. 9-913-560 JUNE 10, 2013 LINDA A. HILL ALISA ZALOSH Wendy Peterson Introduction “Could you bring us the check, please?” Wendy Peterson signaled the waiter, breaking the awkward silence that ended the annual review of one of her direct reports, Fred Wu. On paper, Wu’s performance was impressive. Within eight months of joining the Plano, Texas, office of AccountBack, an accounting software and services company, Wu had signed the region’s largest
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STRATEGIC AUDIT HARLEY DAVIDSON Inc Audit Team: Graeme Eldridge Enya Gu Areeya Ongmongkonkun John Gao CONTENTS |Case Abstract |3 | |History |4 | |Current Situation
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cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives
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1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.....................................................................
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Coastal Resources Management, Policy and Planning In Bangladesh Md. Masudur Rahman, Zubair Ahmed Chowdhury and Md. Nasir Uddin Sada Department of Fisheries Bangladesh Rahman M.M, Z.A Chowdhury and M.N.U Sada. 2003. Coastal resources management, policy and planning in Bangladesh, p. 689 - 756. In G. Silvestre, L. Garces, I. Stobutzki, M. Ahmed, R.A. Valmonte-Santos, C. Luna, L. Lachica-Aliño, P. Munro, V. Christensen and D. Pauly (eds.) Assessment, Management and Future Directions for Coastal
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tangible products Services: intangible products Exist to satisfy the needs (basic necessities) or wants (desires) of people, organizations and governments Important to have clearly defined functions/processes Ex. human resources, production, marketing and finance Customers: people/organizations that buy the product Consumers: those who use the product Consumer goods: sold to the general public and can be split into: Consumer durables: products that last a long time Non-durables: products that
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Truck Max E-Business Marketing Plan Serena S. Joyner MBA- IT Management E-Business QRT2 Task 1 November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing
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