Foundations of Marketing Theory GSBS6010 Trimester 3, 2010 Lecturer and Course Coordinator: Penny Crittall Group 11: Ruth Hartmann Siu Wai Da Wang Xiao Wen Marketing Plan for Peg-It [pic] patent pending Name： Ross Merkel Business name： Ground breaker Pty Ltd ABN: Address: Telephone： +61 419336847 Email： niigrkfil^bigpQinLcQiiLau Internet： http://www.peg-it.com.au Date: Prepared: November, 2010 Executive Summary This marketing plan has been prepared
Words: 12630 - Pages: 51
Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868.
Words: 37610 - Pages: 151
Investor Presentation YE 2010 Results Disclaimer This document has been prepared by Raya Holding for Technology & Telecommunications S.A.E. (“Raya” or the “Company”) solely for presentation purposes. It must be treated confidentially by attendees and should not be reproduced, redistributed or passed to any other person. The information contained in this document has not been independently verified and no representation or warranty, expressed or implied, is made as to, and no reliance should
Words: 5460 - Pages: 22
Consulting Group (BCG) Matrix 39 6.4 The Internal-External (IE) Matrix 40 6.5 The Grand Strategy Matrix 41 6.6 The Quantitative Strategic Planning Matrix (QSPM) 44 Chapter 7 46 IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES 46 7.1 Marketing 46 7.2 Finance 49 7.3 Research and Development (R&D) 49 7.4 Management Information System 51 Chapter 8 53 STRATEGY EVALUATION AND GLOBALIZATION CULTURE 53 8.1 The Balanced Scorecard 53 8.2 Globalization
Words: 14830 - Pages: 60
Consulting Group (BCG) Matrix 39 6.4 The Internal-External (IE) Matrix 40 6.5 The Grand Strategy Matrix 41 6.6 The Quantitative Strategic Planning Matrix (QSPM) 44 Chapter 7 46 IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES 46 7.1 Marketing 46 7.2 Finance 49 7.3 Research and Development (R&D) 49 7.4 Management Information System 51 Chapter 8 53 STRATEGY EVALUATION AND GLOBALIZATION CULTURE 53 8.1 The Balanced Scorecard 53 8.2 Globalization
Words: 14830 - Pages: 60
Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at
Words: 40786 - Pages: 164
Andrea Betro Forward: This company for this case analysis was chosen by me, Mario Vellandi. I found FedEx interesting because they are one of the top four logistics companies in the world with 2002 group revenues of $24.2 billion. Since I was studying the transport industry, I found them to be an excellent company to analyze while in Strategic Management. Research Process To prepare for this case, I had performed primarily all the research for this case. This process involved first going to the firm’s
Words: 10788 - Pages: 44
Tapping the full potential of ABC Joseph A. Ness Thomas G. Cucuzza Many companies have used activity-based costing (ABC) in onetime profitability studies to help them decide which products or customers to cut or keep. But ABC can be much more than a superior accounting technique that shows how much money individual products are really making or losing. When ABC is woven into critical management systems, it can serve as a powerful tool for continuously rethinking and dramatically improving not
Words: 6517 - Pages: 27
____________________________________________________________________ PROGRAMME HANDBOOK ____________________________________________________________________ ____________________________________________________________________ POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ____________________________________________________________________ ____________________________________________________________________ JANUARY 2016 INTAKE ____________________________________________________________________
Words: 24199 - Pages: 97
details on how a business can succeed, and it serves as a tool for creating a good business plan. A feasibility study is important because the information it gathers and presents helps people list everything they need to make a business work, develop marketing strategies to persuade an investor or bank that the business is a worthwhile investment and identify business-related problems and solutions. The project feasibility may form the basis of an important investment decision and in order to serve this
Words: 3017 - Pages: 13
