institution. Statement of the Problem The researchers choose this topic to determine and make recommendation to enhance the Promotional Strategies of Business and Technology-Business and Commerce of Arellano University, Pasay. Especially, this study aims to answer the following Sub-problem: 1. How
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view point it will serve them safe accounts transactions and it will also protect them from the risk of carrying money. They can call the bank, supporting agency for the POS for their calculations. In this case study it will be described elaborately. 1.2 Back Ground of Study The study is leading from a succession of events where people first started dreaming of transferring money without carrying it physically. The dream came into reality with the advancement of science. The invention
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interviewed, heterogeneous purposive sampling technique which aimed to achieve a heterogeneous sample. The first condition (value) is necessary for the second (competitive advantage) to occur. There has been significant research on ICT value—with numerous studies examining and finding a relationship between ICT investments and business performance.
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Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade
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Synopsis for the Partial Fulfillment of Degree Green Marketing Itisha Gupta Intg. BBA+MBA (O&G) Under The Guidance of: Mr. Rajeev Kumar Ranjan Assistant Professor College of Management & Economic Studies University of Petroleum and Energy Studies Dehra Dun - 248007 CONTENTS: 1. Introduction and Discussion of the Research problem. 1.1 Introduction 1.2 Problem Discussion 2. Literature Review 3. Methodology 3.1 Research Objectives 3.2 Research Strategy and Approach 3.3 Method Analysis
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Syllabus Cambridge International A & AS Level Business Studies Syllabus code 9707 For examination in June and November 2013 Contents Cambridge International A & AS Level Business Studies Syllabus code 9707 1. Introduction ..................................................................................... 2 1.1 1.2 1.3 1.4 Why choose Cambridge? Why choose Cambridge International A & AS Level Business Studies? Cambridge Advanced International Certificate of Education (AICE) How can I find out
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UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES School of Business Marketing management Course Code: MKT 242 Course Objective: At the end of the semester, the students should be able to understand – • The marketing management activities and the major changes which have taken place in the 21st century. • The consumer behavior affecting the marketers decisions about the product. • The strategies which are used to deal with competition. • How to shape the market
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Studies in Business and Economics THE GLOCAL STRATEGY OF GLOBAL BRANDS DUMITRESCU Luigi Lucian Blaga University of Sibiu, Romania VINEREAN Simona Lucian Blaga University of Sibiu, Romania Abstract: A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in
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McDonald's: ``think global, act local'' ± the marketing mix Principal Lecturer, Manchester Metropolitan University, Manchester, UK Keywords Globalization, Marketing mix, Marketing management, Fast-food industry, Marketing, Franchising Abstract Focuses on the marketing mix of McDonald's. Highlights how the company combines internationalisation and globalisation elements according to various fast food markets. Using the effect of strategical and tactical models, the case illustrates the effect of McDonald's
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INTRODUCTION TO MARKETING (MKT333) Case Study #5 Snap-on Tools began its business in Milwaukee, Wisconsin, in 1918. The original business sold an interchangeable socket wrench set directly to auto mechanics. Snap-on Wrench was incorporated in 1920. They intended to grow the business in a typical fashion by offering its wrenches in an indirect marketing channel through distributors. The distributors, at that time, were less than impressed with the product and Snap-on had difficulty getting
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