é realizada uma análise comparativa entre o Pingo Doce e o Continente e a Tesco, referências nacional e internacional da Grande Distribuição, respetivamente. Assim, conclui-se que o cartão Pingo Doce, quando confrontado com as duas marcas anteriormente referidas, se encontra ainda numa fase de desenvolvimento bastante prematura, com uma oferta mais limitada do que a do Continente e bastante mais limitada do que a da Tesco. Também se conclui que, ao nível das parcerias, o Continente apresenta um leque
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Introduction to E-business To Debbie and Richard Introduction to E-business Management and strategy Colin Combe AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY Butterworth-Heinemann is an imprint of Elsevier OXFORD TOKYO Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803 First edition 2006 Copyright ß 2006, Elsevier Ltd. All rights reserved
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The success of Innocent’s marketing techniques Introduction This assignment is about the Innocent company, its brand portfolio and the potential entry into the Spanish market. In the first part I give information about the company itself including its history, its current operations, markets and distribution channels. In the third section I conduct a macro environmental analysis and a more market-specific analysis by the 12C - framework as well as the Porters Five Forces – model. The fourth section
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------------------------------------------------- TESCO CORPORATION Presented to University of Houston Victoria School of Business MAY 4, 2014 Elena Acosta Amy Rodriguez Hina Naqvi Teghrid Darwich March 2, 2014 Hina Naqvi Amy Rodriguez Teghrid Darwich Elena Acosta March 2, 2014 Hina Naqvi
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The vital role of Sales at Kraft Foods UKA Kraft Foods UK case studyIntroductionKraft Foods Inc. is the world's second largest food and Beverage Company with revenues in 2005 of over $34 billion. Kraft Foods is classified as a Fast Moving Consumer Goods (FMCG) company. FMCGs have very high unit sales and require frequent restocking. The supermarket shelves on which the products are placed are said to experience a high rate of sale. Kraft is an American owned company with brands that include global
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COVER FRONT COVER OUTSIDE FLAP Contents Tesco PLC Annual Report and Financial Statements 2014 Strategic report IFC Tesco at a glance IFC Highlights 01 Chairman’s statement 03 Report from the Chief Executive 08 Market overview 10 Business model 12 Financial review 16 Key performance indicators 19 Other statutory disclosures 20 Principal risks and uncertainties Corporate governance 26 28 30 41 62 Tesco PLC Annual Report and Financial Statements 2014
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quality organic Asian cooking sauces to the specialty supermarket sector, in four key areas across the UK. Spice Man aims to fill a clear gap in the market and cater for growing customer demand for high quality, healthy premium Asian sauces. Product Mix Product The product concept: • Premium quality specialty imported South East Asian cooking sauces • The USP's of the product: organic luxury ingredients and completely authentic recipes developed by top specialist chefs The types of sauce include:
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Task 1 P1 & P 2 Describe the main types of marketing research & Explain how different market research methods have been used to make a marketing decision. Types of Market Research Market research is the process of finding information about your competitors, current market trends or your customers. Most companies invest in market research when they release a new product, improve on an existing product or if they plan on introducing a particular product in a new market. Market research
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by a high turnover on a narrow range of grocery items in a small space – The main appeal of limited assortment stores is low prices – Packaged grocery accounts for almost 50% of a German Aldi store’s turnover and 50% of an American store’s SKU mix – In Germany, over 70% of German households shop at Aldi, mostly for basic staples Aldi 4 Aldi in Australia Aldi is a limited assortment discount grocery store… TYPES OF DISCOUNT FORMATS Format # of Items Key Points Examples
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Annual Report and Financial Statements 2012 Tesco at a glance 2011/12 We are one of the world’s largest retailers with operations * in 14 countries, employing almost 520,000 people and serving millions of customers every week. £72.0bn +7.4% Group sales Group sales growth £3.8bn Group profit before tax +5.3% Group profit before tax growth +1.6% Underlying profit before tax** +2.1% Underlying diluted earnings per share**† 14.76p Full year dividend per share UK Revenue±
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