[ WHITE PAPER ] [ PROMOTIONAL EFFECTIVENESS –THE CHANGING DYNAMICS OF MARKETING PROMOTIONS IN FMCG By: Martin Long – Head of Business Consulting IRI – UK ] EUROPEAN HEADQUARTERS: Eagle House, The Ring Bracknell, RG12 1HS Telephone: +44 (0)1344 746 000 [ PROMOTIONAL EFFECTIVENESS ] “It is clear that we are not in a traditional recession but actually are seeing a global economic realignment which will redefine our national economies after this downturn.” Thom Blishock – President of Consulting
Words: 4379 - Pages: 18
Brand particulars/details Yeo Hiap Seng (Yeo’s) is a popular food and beverage industry in both local and international market. Yeo Keng Lin who is the founder of Yeo’s started his business from a small little shop making soya sauce to the leading home-grown food and beverage company which is the today Yeo Hiap Seng (Yeo’s). In 1937, he set up the Yeo Hiap Seng Sauce Factory in Singapore which soon spiral and rapidly expanded into Malaysia in 1940. Moreover, through the boundless innovations
Words: 4445 - Pages: 18
The Use of Integrated Marketing Communications in the Volvo Ocean Race This following defines and describe marketing communications and the concept of integrated marketing communications, then moving on to a discussion of sponsorship Marketing Communications Definition Marketing communications: The communication of information which facilitates or expedites the exchange process. The role of marketing communications is to inform, persuade, remind, reassure the customers and differentiate the
Words: 3895 - Pages: 16
The UK Fashion Market: Present The Drapers 2012 Retail Forecast Sarah Curran, founder of etailer My-Wardrobe and Meg Lustman, managing director of womenswear chain Warehouse both state how consumers will become cautious in their purchasing habits therefore retailers must provide the right product. This is proven to be true, as consumers are looking to buy essential products that are long lasting with quality being the key incentive to purchase. Furthermore, they stated that providing exceptional
Words: 3681 - Pages: 15
Chapter 5 Pricing strategies LEARNING OBJECTIVES After reading this chapter you will: n n appreciate the strategic significance of pricing decisions in marketing strategy understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages
Words: 13457 - Pages: 54
Case Objective: This case objective is to study Wal-Mart’s history, external environment, internal environment, perform a SWOT analysis, analyze its business strategy, performance measures, and to provide strategic recommendations. Moreover, Wal-Mart’s “glory days are over” and its stock is “dead money”. So, what had worked in the past for Wal-Mart was no longer sustainable in the current competitive environment. The president Lee Scott wondered whether he should somehow adjust Wal-Mart’s course
Words: 2508 - Pages: 11
Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4 Springer
Words: 158632 - Pages: 635
Retail Sales – Australia Australian retail sales underwhelm again, as expected • Australian retailers continue to eke out small gains with sales up 0.2% in February after a 0.3% gain in January and a flat December. The February result was in line with consensus. That's a weak picture though with trend growth in nominal sales tracking at a 1% annual pace. • The detail was also patchy. Food retail rose 0.3%mth but was basically flat over Q1; clothing retailers saw a 1.4% fall; department stores had
Words: 4182 - Pages: 17
Applied Strategic Marketing Report 2013-2014 "The Benefits and Challenges of Multichannel Attribution in Marketing Analytics" by Alan K H Hsu 00849147 Word count: 4990 A report submitted in partial requirements of the MSc in Strategic Marketing degree 1 24th August 2014 Table of Contents Executive summary .................................................................................................. 1 Introduction .............................................
Words: 7741 - Pages: 31
1.0 EXECUTIVE SUMMARY Fussy Logic Company was founded and fully owned by Miss Amiratul Jannah together with another four parners that is Miss Fadzlina, Miss Azreen, Miss Atikah, and Miss Azhani. The company was founded in 2015 and has received no outside investment. It was located at Plaza Paragon Point, Bandar Baru Bangi. Fussy Logic Company was created to make all thing goes easy using new application and software. We started up the company with an application that called E- Shopping or known
Words: 6274 - Pages: 26
