..............................................................................................5 5. Rationale for choosing the brand/product/company ..........................................................................................6 6. Marketing Strategy...............................................................................................................................................7 7. Segmentation ...........................................................................
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Case Analysis: Bharti Airtel | | Introduction Bharti Airtel Limited is a major Indian telecommunications firm, with a particular focus on operating in the mobile services market. Founded in 1995, the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However, the pace of company growth challenges the firm in terms of being able
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EXECUTIVE SUMMERY | 3 | HISTORICAL BACKGROUND | 4 | CURRENT COMPANY POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 | Distribution strategy | 16 |
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QUESTIONS FOR CASE STUDY ASSIGNMENT STRATEGIC EXCELLENCE Licensed for use by the students of the Executive MBA Program, The Icfai University. Not to be reproduced. QUESTIONS FOR CASE STUDY ASSIGNMENT STRATEGIC EXCELLENCE ANSWER THE QUESTIONS FOR ANY TEN CASE STUDIES Questions for 18 case studies are given below. Each case study assignment has 2 questions. Students are required to answer questions for any 10 case studies (20 answers). Students are advised to submit answers for all
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MARKETING MANAGEMENT II REPORT ON “MARKETING CHALLENGES OF INDIA” Submitted to Prof.-S. Anant Ram Submitted bySayona Maitra (2012287) Shafique Gajdhar(2012289) Satakshi Rani(2012276) Shubham Saxena(2012303) Suneet Shome(2012315) Sunil Gupta(2012316) Word Count 6909 Page Count 46 Group no. 8 1 Contents The marketing challenges in India can be 1. Cultural diversity: 2. Differences in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics
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INTRODUCTION "Global interdependence is pervasive. It is not only political and military....[but] also environmental....Perhaps the most important aspect of interdependence however is economic."(Terpstra, 1993, Preface).In recent times, many companies, with varying motives, take the step to establish themselves abroad. Perhaps the local market is saturated, presence in a certain country grants access to strategic resources or there are cluster effects to be explored in a specific region. The decision
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engagement strategy will foster brand growth and loyalty. NEED: CE-marketing is necessitated by a combination of social, technological and market developments: 1. Businesses are losing the power to dictate the communications agenda 2. Decreasing brand loyalty BUSINESS TO BUSINESS CONTEXT: Customer Engagement in a B2B (business to business) marketing context would typically include a collection of the following marketing programs: 1. Customer Advisory Board or Council 2. Customer Reference
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Marketing Plan for Melto-Point Cafe Coffee Industry Coffee Market in India Coffee is one of the most popular beverages in the world. The beverage industry in India has gained importance in the last few years. The beverage retail has become a fashionable concept today. A significant change in this industry in particular has been the growth of coffee industry. India had been traditionally tea drinking country for ages. Recently, a new mode of distribution for coffee has emerged in form of coffee
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STUDY CONDUCTED AT: [pic] Fortis La Femme, New Delhi. SUBMITTED BY: Miss Ankita Srivastava SUBMITTED TO: Prof. P.N. Mishra Director Institute of Management Studies DAVV, Indore. And Mrs. Nidhi Sharma Kohli Manager, Marketing Fortis La Femme, New Delhi. [pic] INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE. JUNE-JULY, 2007. ACKNOWLEDGEMENT A project work is done by a student with a view to learn about a topic
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.................................................................................................... 2.2. DIVISIONAL OBJECTIVES ......................................................................................................... 2.3. MARKETING OBJECTIVES ........................................................................................................ 2.3.1. CUSTOMER RETENTION ....................................................................................................
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