| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of
Words: 4714 - Pages: 19
COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Dell Inc. based in Round Rock, Texas. Dell Inc. employs more than 82,700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within the industry behind HP.
Words: 4539 - Pages: 19
procedures utilized by Dell and HP Near investigation of Dell and HP Presentation: From the creation of first PC by Charles Babbage in 1832, PC industry has made considerable progress. Industry watched emotional development after the progressive innovation of microchip in 1959. The interest for PCs and related gadgets is expanding each year. PC industry is profoundly focused and there are a few organizations contending energetically for all of piece of the pie. Dell and HP are two major
Words: 1435 - Pages: 6
for ‘marketing communication’. * Dell in the past have not concentrated on extensive marketing campaigns but these revolutionaries in 1999 when Dell changed its tactics by engaging in extensive marketing campaigns. * Dell markets its products primarily by advertising on television and the Internet, advertising in a variety of print media, and mailing or emailing a broad range of direct marketing publications, such as promotional materials, catalogs, and customer newsletters. * Dell has
Words: 729 - Pages: 3
MARKET SEGMENTATION OF DELL COMPUTERS Introduction Dell is one of the world's largest computer systems companies, which is highly distinguished by its direct channel marketing policy. Furthermore it is globally known for building personal computers, enterprise products like servers as well as storages and IT solutions which are customized per order to match the customer's needs. These services are mainly low cost with good quality and are ones that can be considered good value for money. It is
Words: 1470 - Pages: 6
Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs, develops, manufactures
Words: 399 - Pages: 2
The marketing mix comprises of the 4 P’s which is product, price, place and promotion. This is the various marketing elements that is in control by an organisation with regards to its target market. This is pivotal to any type of marketing strategy that Intel may have in place because the marketing mix is the foundation of the strategy. In this section, Intel’s marketing mix will be discussed. 1) Product Intel has a range of different products that the company sells. This range varies from products
Words: 330 - Pages: 2
Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: • Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. • Dell provides a wide variety of both business class and home/consumer class products and services. • Dell designs, develops, manufactures
Words: 400 - Pages: 2
Analysis Of Dell Junjie Yu 100573775 1.introduction Dell is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers, printers and other related products and services. Eponymously named after its founder, Michael Dell, the company is one of the largest technological corporations and one of the top 500 companies in the world, employing more than 103,300 people worldwide. This article will
Words: 2623 - Pages: 11
Stacy Frank MKT-245 November 12, 2013 Daniel Macintosh Dell Computers The purpose for this report is to formulate the acquaintance of Dell Computers. Dell Inc. is formerly the Dell Computer Corporation. Dell and the CEO was a foundation of Michael Saul Dell. For many years Dell Computers has been around and many people are using products of Dell. Dell is the leading seller of personal computers (PCs). Computers such as Adamo, OptiPlex, Dimension, Precision
Words: 319 - Pages: 2
