Running head: Dell Inc. E-Business Task 1 Soufiane Khalil Western Governors University The organization that I chose to talk about is Dell Inc. Dell Inc., began in 1984 by Michael Dell in his dorm room. Michael was an A student, really smart one. He was always attracted by computers, building them and spec’ing them out. He has built his own. However, he wasn’t happy the way PC providers were building theirs, especially from the way their supply chain was doing business. So Michael decided
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(2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets
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information, entertainment and communication tool for people, especially for young people. However, this market is gradually becoming fierce compare with traditional forms of the business; marketing becomes indispensable to promote the business. This article will analyze the case study of Napster uses of marketing mix is 7P's (People, Place, Prices, Product, Promotion, Process, and Physical Evident) in order to compete with traditional markets and other online music provider. Product Product is
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Control 15 Conclusion 16 Ford Motor Company Executive Summary As director of Supply Chain Systems, Teri Takai recommends implementing virtual integration strategies from companies like Dell to portions of Ford’s supply chain strategy. Although there are several key differences between the companies, the restructuring plans of Ford 2000 have set a viable foundation to implement Dell’s virtual integration strategy in inventory management
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Marketing Situation: Apple Inc. & Google Inc. I choose to review Apple Inc’s marketing situation after recently becoming an Apple user. The entire company and cult like following fascinates me, and in my opinion, Apple has one of the most successful marketing strategies out there. Perhaps the most successful component of their marketing situation is their branding strategy. The Apple brand is not just about customer loyalty, there is a real sense of community among users of its main product
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customer purchase/ usage activities, and (3) sophisticated on-going analyses of their customers. Dell, Inc. Segments: • Business Market, which is further divided into: Large companies, Government, Education, Hospitals, Small Business • Consumers, specifically computer-savvy consumers Using a combination of demographics (e.g., company size, industry) and product usage characteristics gives Dell an in-depth understanding of differences in customers’ purchasing processes (importance of attributes
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DELL INC (DELL) 10-K Annual report pursuant to section 13 and 15(d) Filed on 03/15/2011 Filed Period 01/28/2011 Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended January 28, 2011 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission
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------------------------------------------------- Executive Summary As director of Supply Chain Systems, Teri Takai recommends implementing virtual integration strategies from companies like Dell to portions of Ford’s supply chain strategy. Although there are several key differences between the companies, the restructuring plans of Ford 2000 have set a viable foundation to implement Dell’s virtual integration strategy in inventory management, customer service and support and suppliers’ management
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that a company creates by differentiating themselves in the eyes of its valuable customers, including a process of adding value along a structure of different activities interrelated in a way imperceptible for competitors, and so that this complex mix differs from those created or used by competitors. By 1980, Porter defined the competitive strategy as all the offensive or defensive actions a company does in order to create a favorable and sustainable position within an industry with the objective
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1 March 30, 2003 To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class. The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation
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