Department of BBS BRAC University Subject: Submission of term paper Dear Madam, Here is the report on Grameenphone as you asked to prepare at our class. We are very grateful to you for encouraging us to do this term paper. With great pleasure we are submitting this report as an integral part of our course by surveying by a hypothetical questionnaire regarding
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below contents (tasks) Grameenphone’s marketing definition is explained. Grameenphone is a marketing oriented organization that has the various elements of marketing concepts. The marketing approach of he organization is explained. The micro and macro environmental factors of Grameenphone are explained in detail while Grameenphone is making a decision. The 3G service segmentation is done. The factors that would influence the targeting strategy of Grameenphone are explained. The buyer’s behavior for
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names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and
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Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background
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barrier and make the mobile telephone affordable even to rural masses. The following graph will depict the current market scenario of the major operators in Bangladesh. Figure 1: Major operators and their market share It is quite clear that GrameenPhone is the market leader in this field with a subscriber base of more than ten million (10,000,000) which is around 58% of the total market share. The second highest
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Robi is the dynamic and leading end-to-end countrywide GSM mobile communication solutions of TM International (Bangladesh) Limited. It is a joint venture company between Telecom Malaysia Berhad and A.K. Khan & Co. Limited, which was established in the year 1996, and services launched in 1997 under the brand name Robi. Today, Robi is recognized as a leading brand in Bangladesh and this is driven by our persistent pursuit of quality and technology, putting it clearly ahead of the rest. The future
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Thesis paper on problems & prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be
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with each other. As it’s the best way to communicate with one another, so the Mobile Phone is very popular to its people in Bangladesh. Relatively, today we have more than six (6) Mobile Phone Operating Companies in Bangladesh. From these, The GrameenPhone Ltd. is stunningly growing its mobile market in Bangladesh and has already came across a long
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SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2012 Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE
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Company Overview Grameenphone Ltd. (hereinafter referred as to “GP) is the leading telecommunications service provider in Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen
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