knowledge with real life situation. I have made a research on Management practices of Grameenphone Limited. To develop an assessment & conclusion on how Grameenphone Limited becomes excellent through adopting key management practices. As instructed by our instructor, I will be focusing on i) HR management practices & ii) Change management practices & Government relationship as a key area, which helped Grameenphone Limited to reach the apex. The data used in preparation of this report has been
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Term paper on: Brand Management Course: MKT 416 Section: 1 Submitted to: Md. Anamul Hoque Rubai Senior Lecturer Department of Business Administration East West University Submitted by: Arafat Rauf Submission Date: 27/7/2011 Executive summary As we are the students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course
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Financial Performance Analysis of Grameenphone Ltd. Submitted To: Mr. Abdullah Iftikhar, Lecturer, School of Business Studies, Southeast University. Submitted By: Fakhruddin Ahmed Rubaiyat, ID: 2010010000199, Batch: BBA-24th, Major Subject: Finance. Letter of Transmittal January 30, 2014 Mr. Abdullah Iftikhar, Lecturer, School of Business Studies, Southeast University, Dhaka. Subject: Internship Report on Financial Performance Analysis of Grameenphone Ltd. Dear Sir, It is a gratification
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This is Grameenphone November 11, 1996 Awarded operating license in Bangladesh by the Ministry of Posts and Telecommunications. March 26, 1997 Launched its service on the Independence Day of Bangladesh. November 11, 2009 Successfully listed on the Stock Exchanges in Bangladesh. After fifteen years of operation More than 35 million subscribers and around 87 thousand Shareholders as of December 2011 are now empowered under a single network and touched by the magic of closeness
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telephony services in Bangladesh and Pakistan. 2. Executive summary Warid is preparing to launch a new product, the Light, Warid modem and supportive internet service, in a maturing market. Despite the dominance of edge modem leader grameenphone, we can compete because our offering combines exclusive features at value-added prices. We are targeting specific specific segments in the consumer and business market, taking advantage of opportunities indicated by higher demand for easy-to-use
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EXECUTIVE SUMMERY | 3 | HISTORICAL BACKGROUND | 4 | CURRENT COMPANY POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 | Distribution strategy | 16 |
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Operational Model has a series of activities which is demonstrated and discussed below: Figure [ 1 ]: Operational Model Negotiation and Convincing the Mobile Phone Operators There are six mobile phone companies operating in Bangladesh. They are GrameenPhone, Banglalink, Airtel, Teletalk, Citycell and Robi. The initial work will be to convince the mobile phone companies to agree in this campaign. First, we will talk to the CFOs of these 6 mobile phone operators. Later,there will be several meetings
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Marketing Plan For Boka Night (1st season) 2012-13 Muhammad Abdullah-Al-Mamun BBA (Major in Marketing), 8th Batch, University of Rajshahi. MBA (Major in Marketing), 21st Batch, University of Dhaka. Executive summary: This marketing plan is designed for the weekend radio show ‘Boka Night’. Substantial opportunities exist to tap into the market of radio entertainment. The advantage of these opportunities will influence the behaviour of the target
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A RESEARCH REPORT ON HUMAN RESOURCE PLANNING A Study on Selected Organizations in Bangladesh Executive Summary This study investigates the various Human Resource Planning and Development activities and efforts that the telecom and banking industry of Bangladesh undergoes, to deal with the rapidly changing environment, which organizations face in the current globalize market place. It views differences in the strategic and coherent approach to the management of the under-covered bank
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extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising
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