1.0) Introduction Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and produces computer software, hardware, commercial server and other consumer electronics. Apple was established on April 1, 1976 and was incorporated in Cupertino California on January 3, 1977. Steve Jobs, Steve Wozniak and Ronald Wayne are best known as the founder of Apple. Currently, Apple is the world’s largest technology company and second largest company in terms of
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This is the full dissertation on The purchasing behaviour of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using
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OMM615 Strategic Marketing, Advertising & Public Relations Ashford University Instructor: Debra McKoskey-Reisert 8 April 2014 to 19 May 2014 Week 2 Assignment: Integrated Marketing Communications Word Count: 1,296 20 April 2014 Assignment Brief (Due by 11:59pm MT, Day 7, Monday) IMC Tactics Select a Fortune 500 company and research their IMC. In a three- to four- page paper (not including the title and reference pages), analyze at least three- to- four IMC tactics (Chapter
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Jaclyn A Smith Week 4 Assignment 1: Your Marketing Plan Dr. Dotty Heady Mkt 500 - Marketing Management 11.2.15 Backpacks are an essential part of every young child’s life. From the moment a child begins their educational career, backpacks become a necessary component in order to transport required materials. There are a myriad of choices when it comes to backpacks from superheroes, princesses, generic colors, etc. The right backpack can represent a child’s individual personality just as the
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troduction For the purpose of this presentation, I have chosen to use Apple Inc and Tesco PLC as case studies. During this presentation, I will explain what marketing is as well as how it can affect Apple and Tesco so that I can work towards the P1 of Unit 3 in Business Studies which is called 'Marketing'. Pricing Strategies Firms think very carefully about the price to charge for their products. There are a number of factors to take into account when reaching a pricing decision:
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with, present how they target market, business markets, market segment, global marketing mix, etc. Many people believe that the key to Xbox 360’s success is the fact that there is not a lot of competition right now where it comes to gaming consoles, basically their only competitor in the gaming industry is the PlayStation 3 and people’s laptops, but it is not only that there is not much competition, Xbox 360’s marketing strategy is quite extensive. Firstly, Xbox 360’s main target audience is the
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computer industry. The multi-billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products
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The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique
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different to their competitors because before they only used to do computer but as time changed they gave a world record with phones, IPod, music players etc. Apple is a very large business now, known worldwide. Brand promotion is the element of marketing mix which is to advertise the products and release relevant information about the products e.g. price, brand, etc. They also convince people to buy their products e.g. they might use slogans e.g. for L’Oreal the slogan is “Because you’re worth it”
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Company Profile History Key Dates: 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1985: John Sculley assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives. 1991: PowerBook line of notebook computers
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