Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
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today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos approach to marketing which eventually has entered the marketing literature[2, 4-14]. A paradigm shift is clearly under way. In services marketing, especially in Europe and Australia but to some extent also in North America, and in industrial marketing, especially
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A Project Report On Customer Relationship Management in Reliance Life Insurance KOPPAL Submitted in partial fulfillment of the requirements for Award of Master of Business Administration With Specialization In MARKETING Submitted by SUNIL CHOUDARY.K Reg No- MBA/08/48 Under the Guidance of COMPANY GUIDE INSTITUTE GUIDE SANTOSH KUMAR B.R
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PROJECT REPORT ON “SECURITY ANALYSIS AND PORTFOLI MANAGEMENT” CONDUCTED AT “Indiabulls Financial Service Limited” A dissertation submitted to the OSMANIA UNIVERSITY, Hyderabad in the partial Fulfillment for the award of the degree of “MASTER OF BUSINESS ADMINISTRATION” BY D.GANGADEVI (1313-10-672-042) UNDER THE GUIDANCE OF Mr.Manohar( Prof. ) MATRUSRI INSTITUTE OF PG STUDIES
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President 3. Sr VP 4. VP 5. GM 6. Sr. DGM 7. DGM 8. AGM 9. Sr. Manager 10. Manager 11. Supervisor 12. Leader 13. Salesman Floor managers would be at Supervisor levels Organization Departments: 1. Marketing and Sales – Stores 2. Distribution, Supply chain 3. R&D, Product development 4. Administration 5. HR Employees: Facilities: Stay and food facilities Salary for service staff: 6000 + P.F + E.S.I Employee ethnicity: Mainly
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Erin Parker, the store manager, to gain an insight on their business behaviours. A brief interview of the employees and consumers was also conducted to further our analysis. Analysis Target Market In order for Phoenix to successfully develop a marketing strategy, they must segment the mass market to determine their target market. Using demographics and psychographics, Phoenix has segmented their market by the age and lifestyle of their consumers, specifically those between the ages of 25 and 50
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CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as
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The Power of Like2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comScore GRAHAM MUDD Head of Measurement Partnerships, Facebook CARMELA AQUINO Senior Marketing Manager, comScore PATRICK KEMP Senior Data Analyst, comScore Executive Summary The following white paper is the second in the U.S. Power of Like series, a research collaboration between comScore and Facebook to deliver unique insights on the impact of social media marketing. The research, which primarily leverages data
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Name: Malik Sikandar Sohail. Group: HND (Business 2). Unit title: Advertising and Promotion. Assessor: Usman Zahid. Assignment title: Promotional Plan. 1. Project Title: “Samsung as android in the mobile market”. 2. Executive Summary: Samsung has made them noticeable as one of the most innovative and quality brands in the electronics industry and especially in the mobile market. Samsung strives to be sustainable and achieve competitive
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Sample paper AQA AS Business Case study – Paper 2: Answers SAGA 1. price at flotation = 185 pence; price on 15/10/14 = 158 pence % change = 27p / 185p x 100 = a fall of 14.6%. 2. 33% is 20m so 20m/ X x 100 = 33% so X = 20m x 100 / 33 = 60,606,060. 3. If Saga can reduce its debt levels this would mean less interest costs and so higher profit. This could help the share price recover as investors could now expect to be paid more dividend. The article says that debt financing costs
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