Wong and Bill Merrilees Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia Purpose – This research paper aims to discuss the role of branding strategy in small and medium size enterprises (SMEs). Design/methodology/approach – The literature on traditional brand management and strategic branding are first reviewed. Four critical constructs are identified, namely brand distinctiveness, brand orientation, brand-marketing performance and brand barriers. The literature
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Term Paper Title : Strategic Planning and the Marketing Process (Chapter: 2) Prepared For : Syed Abul Kalam Azad Professor Department of Marketing Faculty of Business Studies University of Dhaka Members Profile : (i) Md. Ershadul Islam
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Describe how Marks & Spencer uses promotional mix? * purpose and objectives of promotion mix * need to support desired corporate image Now that the customers of Marks &Spencer have become more knowledgeable and trend conscious, they are likely to choose the products after exploring all the alternatives. This means that the retailers of garment products will have to spend a lot of time on their marketing efforts so they approach people most importantly the right people. Marks &
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TERM PAPER OF ESSENTIALS OF MARKETING [pic] Topic- MARKETING PLAN OF REID AND TAYLOR T-SHIRTS SUBMITTED TO: SUBMITTED BY: MR.LOKESH JASRAI (Lect.) SUMIT KUMAR ROLL.- RR1814A17 REG. NO. -10805838 ACKNOWLEGMENT Firstly, i would like to give special thanks to my teacher Mr. LOKESH JASRAI
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International Marketing Course Title Course Provider Dr Didier Soopramanien Teaching Language English Level of Students Undergraduates- Course Duration 16weeks x 2.5 hours Credits 3 Category Objective & Overview of the Course This course explores the challenges that organizations face internally (within their own organizations) and externally (outside of their control) as they consider the market space outside of their home or more familiar market
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Srategic Management Paper Format Table of Contents Acknowledgement i. Introduction a. Company background - 1 page b. Paper Design and Methodology - methods, - the things you’re about to do. - Narrative. ii. External Analysis (basis in Chapter V. Study Formulation) A. Economic Forces - Purchasing power B. Social, Cultural and Demographic Forces - Income, culture, lifestyle c. Technological Forces - Improvements of overall system/technologies d. Political, Legal & Gov’t Forces
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III. Executive Summary This paper aims to explore the marketing mix of Burger King and create some recommendations in order for the company to make use of its marketing mix to its advantage. The marketing mix of the company is traced through research with the mostly secondary data, and some primary data in order to gather facts and provide for the analysis. However, due to limitations such as access to hard market data through formal quantitative and qualitative researches, the analysis may
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COMPETITION, MARKETING MIX, AND PRICING Competittion, Marketing Mix, and Pricing Akeia Torres Strayer University HSA 305 Dr. Angela Smith August 29, 2013 Abstract Page Competition, Marketing Mix, and Pricing goes hand in hand with the services of the healthcare provider i choose. Througout this paper you I'll analyze the competitive environment of health s ervices. You will also see the diferent tools of the marketing mix that available
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Marketing principles Name Institution Marketing principles (ISBN) 978111862417-3 The Pepsi Brand A report with respect to marketing mix and positioning/branding of the Pepsi brand Executive summary Pepsi is a global renowned brand produced by PepsiCo, the company that is well organized and operates nearly throughout the world. Pepsi is doing perfectly well in the Pakistani market as a number one soft drink rivaling Coca Cola. Even though Coke’s primary power is its
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An Evaluation of Marketing Practices Used by Apple Inc. In the last few decades, with the advent of personal computers (or PCs), a handful of companies have battled for a market share in this continually growing industry. One such company, Apple Incorporated, has proven to be exceptionally innovative and successful at creating product lines that easily distinguish themselves from competitors’ products. Apple, under the leadership of CEO Steve Jobs, has even begun to diversify its production, and
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