Indus University, Pakistan Pharmaceutical marketing mix strategy and physician’s prescription behavior Rizwan Raheem Ahmed ABSTRACT Purpose: This research paper gives an insight about the processes used by local and MNCs pharmaceutical companies in Pakistan.The purpose of our research is to examine that what factors affect physician prescription behavior based on ethical grounds. Methodology: This research focuses on the strategies and marketing tools used by pharmaceutical companies in Pakistan
Words: 3490 - Pages: 14
THE CLASS SITUATION: You have submitted the revised Situation Analysis, and you are on the home stretch. Thank you all for your patience in bearing with me as we try a new teaching methodology for Principles of Marketing (online). As with many things the first time, there have been problems to correct in order to do it better next time. Thanks to those of you who have contacted me in person or by phone, I have learned a great deal about the stress you have been under without clear instruction
Words: 425 - Pages: 2
Defining Marketing MKT/421 Marketing is a fundamental of running and owning a business or organization. Marketing is very important to a company and essentially could make or break them. According to Dictionary.com marketing is defined as “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.” The textbook Marketing Management
Words: 838 - Pages: 4
bright colors more than 600 times longer than competitor brands. Still, in a world where more-tantalizing gadgets such as ultra-thin laptops and digital cameras often take center stage, the company found it also needed a little ingenuity on the marketing side if it was to merit the attention it needed to gain market share. Proven advertising techniques were set in motion and a special promotion with NBC's Celebrity Apprentice was launched; nevertheless, questions remained about how effective those
Words: 1369 - Pages: 6
Hand-in Assignment Introduction A supermarket business founded by William Murduch Morrison back in 1899 starting as a wholesale egg merchant, then changed into a retail organization after becoming a private limited company. The company’s breakthrough happened during the 1960’s when Morrison’s first supermarket was opened, then followed by two other supermarkets, and during that period the Morrison’s ‘M’ logo was designed. More business grow occurred by the acquisition of Whelan Discount Stores
Words: 1230 - Pages: 5
International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com MARKETING STRATEGIES IN LIFE INSURANCE SERVICES BEENISH SHAMEEM *; DR SAMEER GUPTA ** * RESEARCH SCHOLAR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ** ASSOCIATE PROFESSOR, THE BUSINESS SCHOOL, UNIVERSITY OF JAMMU ABSTRACT The study is designed to evaluate the marketing strategies in life insurance service sector
Words: 4155 - Pages: 17
1.1 Marketing process is the process where the company start analyzing and identifying the potential opportunities of the company selecting the target market, and managing the marketing effort. Marketing process is a series of actions and reactions between the customers and the company. The steps of the marketing process are: Analyzing marketing opportunities It is the first step of the marketing process, and the main goal here is to analyse what kind of opportunities can you have is the
Words: 3988 - Pages: 16
• | Best Value Products | • | Excellent Practices | • | Safe and Harmonious Environment | • | COntinuous Growth | • | Positive Corporate Image | | | | Honda motors has a strong marketing mix because of its dynamic use of the product marketing mix concept. Below we discuss the marketing mix of Honda motors. PRODUCT : Available Car Models | Honda Jazz | Honda City 2008 | Honda Civic | Honda Accord 2008 | Honda Civic Hybrid | Honda CR-V | Features: Looks and Design: The looks
Words: 831 - Pages: 4
Pricing as an Element of the Marketing Mix THE COMMERCIAL EXCHANGE Although people often think of marketing as synonymous with advertising or salesmanship, it is actually much broader. Marketing consists of the full range of activities involved in facilitating commercial exchanges and having all of these activities be guided by a concern for customer needs. The central idea here is that of the commercial exchange (see Figure 1.1). This is where a seller provides a product to a buyer
Words: 5931 - Pages: 24
A research proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7
Words: 2890 - Pages: 12
