______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B (Short essay questions) and Section C (Multiple choice questions)
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offer is the most similar to McDonald's. I thought it would be interesting to compare marketing strategies of two organisations that offer a fairly similar product. McDonald's is the market leader both in Australia and throughout the world. Hungry Jack's is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonald's primary target
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Marketing Study Guide Test 1 1. A target market is a. One or more specific groups of potential consumers toward which an organization directs its marketing program 2. The first task of a market is to b. Discover the needs of consumers 3. The four Ps of the marketing mix are c. Product, promotion, price, and place 4. ___ is a trade of things of value between a buyer and seller so that each is better off d. Exchange 5. One or more specific groups of
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MKT-3130 International Marketing Submitted by Bharat Asani – M00280685 Seminar Tutor/Time Michael Kourtoubelides – Monday 2pm-3pm Submitted on 13/02/2012 Table of Contents S.NO | CONTENTS | PAGE NO | 1 | Introduction | 3 | 2 | Question 1 | 3 | 3 | Question 2 | 4-5 | 4 | Question 3 | 5-7 | 5 | Question 4 | 8-9 | 6 | Conclusion | 9 | 7 | References | 9 | Introduction Luxottica is an Italian firm who designs, manufactures and distributes prescription and luxury eyewear
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the contexts of services marketing and relationship marketing. In services marketing, for example, promotion can be part of the service delivery. Exchanges between the service agent and the customer can elicit information about customer requirements, and also permit the service agent to explain the organisation’s products and how these might meet the customer’s needs. Similar kinds of exchanges can occur in the relationship marketing interest in business-to-business marketing transactions where the
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Four Cs: The Ends Marketing Mix Product Customer Solution Place ConvenPromotion ience Communication Price Customer Cost The Other 4Cs: The Participants The Participants Competitors Company Consumer Channel Views on the Marketing Processes 5-C Analysis Customer Competitor Company Collaborators Context S-T-P Marketing Segmentation Targeting Positioning 4 P’s Marketing Plan Product Pricing Promotion Place The Functional View Views on the Marketing Processes Understanding
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Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity
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OF THEORY ...................................................................................................... 14 4.2 EMPIRICAL CHOICES ..................................................................................................... 20 THE MARKETING ENVIRONMENT.................................................................................. 23 5.1 THE MICROENVIRONMENT ........................................................................................... 25 5.2 THE
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[pic] Assessed Coursework COURSE TITLE: MA in Marketing MODULE TITLE: Advertising & Promotion MODULE CODE: MODULE LEADER: STUDENT REF. NO (s). : Kavita Singh STATEMENT OF AUTHORITY: I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources. Signature: Kavita Singh Submission Date: 11/09/2011 [Word Count:
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Business Research Report Establish New Market Presented to: Board of Directors for The Technology Training Academy Date: February 4, 2012 Table of Contents Executive Summary……………………………………………………………………………….3 Introduction………………………………………………………………………………………..4 Research Findings…………………………………………………………………………………5 Finding #1……………………………………………………………………………...5 - 6 Finding #2…………………………………………………………………………………5 Finding #3…………………………………………………………………………………6 Recommendation…………………………………………………………………………………
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