Harley Davidson Case Study 1. 1. Building Brand Community on the GROUP 4 Harley-Davidson Posse Ride Prepared for: MMA035, Dr. Csilla Horváth Prepared by: E.L. Mulder, C. Neghina, D. Oosterveer, L. Partouns, S. Voet December 10, 2009 Case Study 2. 2. Building Brand Community on the Harley-Davidson Posse Ride 1. What are the benefits of long rides as Posse, for customers of Harley Davidson (HD)? Evaluate the relational effects based on Exhibits 7 and 10, which refer to pre and post evaluations
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------------------------------------------------- Domino’s marketing strategy for Portugal. ------------------------------------------------- SIMON MATHEWS FLORIDA INSTITUTE OF TECHNOLOGY Author Note This paper was prepared for EMK3601 Principles of Marketing taught by Dr. Catherine Cook Table of Contents Abstract.....................................
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Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and
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and SWOT 4. Identify the best alternative. – Decision analysis 5. Develop plan for implementing the chosen alternative. – Marketing mix details & examples 6. Evaluate the decision and the decision process. – Re-evaluate the objective(s) & consider assumptions that make the 2nd-best alternative better than the chosen alternative 1. Define the problem. As you read through the case the first time, identify and highlight the decision-makers’ objective(s) and the
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of individual producers that occurred in the cranberry industry in 2006-2007 resulting from the following facts: 1. Cranberries are no longer relegated to a Thanksgiving side dish. They can now be found in more than 2,000 products from muffin mix to soap. 2. Ocean Spray and other growers have unleashed a steady flow of new products, including new low-calorie drinks such as Diet Ocean Spray. The company has also introduced a line of “Grower’s Reserve” 100% natural juices, including a “Super
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DATE: 11-05-2005 TO: Louis Woo, CEO, Inventec Corporation FROM: Mitt Romney, Senior Consultant, Brain Consultancy RE: Securing Inventec’s Future Success Being one of Taiwan’s leading Original Design Manufacturers (ODM), in 2005 Inventec stands at a crossroads. So far Inventec’s economic activities focused on designing and manufacturing electronic products for OEMs, mainly western companies, which distributed them using their strong brand names
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PART 1 Introduction CHAPTER 1 Introduction to Global Marketing Case 1-1 The Global Marketplace Is Also Local onsider the following proposition: We live in a global marketplace. McDonald’s restaurants, Sony digital TVs, LEGO toys, Swatch watches, Burberry trench coats, and Caterpillar earthmoving equipment are found practically everywhere on the planet. Global companies are fierce rivals in key markets. For example, American auto industry giants General Motors and Ford are locked in
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Ch 5 Porters 7 strategies Offering = tangible Need to modify offering Product life cycle – (Z) S-curve 1. modify 2. positioning 3. branding *PG 136 New offering development (Six stages) 1. idea generation 2. idea screening 3. business analysis - break even analysis, hurdle rate (standard product must cross before accepted by company) 4. development – beta testing in select markets 5. market testing 6. commercialization ask employees spend 1/3 of time on product ideas
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2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization ORGANIZATIONAL CHART a. JOB DESCRIPTION
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Sales and Distribution Management Program Credit Course Code : PGPM : 3 : SL MM 606 Class of Sessions : 2012 : 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function. Learning Objective: The aim is to
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