[pic] UNIVERSITY OF THE WESTERN CAPE Faculty : EMS School of Business and Finance Course name : Advanced Marketing Student Name : Shauna Windvogel Student Number : 3209039 Assignment Title : The Brand in the Hand: Mobile Marketing at Adidas Course Code : MAN702 Lecturer Name : Prof Linda De Vries Compulsory Plagiarism Declaration I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone
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MKT 3050 Exam 1 Things to Know Chapter 1 Marketing Definitions: making a sale, managing profitable customer relationships, satisfaction of customers’ needs. Social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Goals: Attract new customers by promising
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re-contacting 'former' customers and following up on 'lost orders/old quotations' with the objective of generating new leads. | 3 | Market segmentation | Process of dividing the market into smaller groups that share one or more characteristics. | 4 | Marketing mix | Usually refers to McCarthy's '4 P's': Promotion, Place, Price and Product. Other words beginning with P (eg People and Process) are sometimes also included. | 5 | Positioning | Deciding where your product fits in, and how it should be perceived
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1. Sony is currently pursuing an operations strategy where most of its high-definition TV production is contracted to other firms. By contrast, Samsung is committed to keeping production of its TVs in-house. Why do these firms pursue different operations strategies for basically the same products? Advantages of Sony using the “Buy” (Outsource) strategy: • Allow Sony to concentrate resources on unique applications like movies, video games, and music. • The fastest growth is in low-end televisions
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Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for
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Industry, Competition and Strategy Industry • Number of Sellers • Degree of differentiation Pure Monopoly • Only one Provider Unregulated monopoly Regulated monopoly Oligopoly • Small no. of Firms Providing Service • Pure Oligopoly ( Less/ No Differentiated)- Steel • Differentiated Oligopoly ( More Differentiated)Camera, Overhead projectors Monopolistic Competition • Many Competitors • Ability of differentiate offering is high - Hotels Pure Competition • Many Competitors
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CHAPTER 1 One more time: what is marketing? MICHAEL J. BAKER The enigma of marketing is that it is one of man’s oldest activities and yet it is regarded as the most recent of the business disciplines. Michael J. Baker, Marketing: Theory and Practice, 1st edn, Macmillan, 1976 Introduction As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations. In doing so it is following closely the precedents
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A version of this article appeared in the February 2014 issue of FAST COMPANY magazine. MINTING JULEP: HOW FORMER STARBUCKS EXEC JANE PARK IS REIMAGINING THE BEAUTY BUSINESS JANE PARK LEFT HER HIGH-POWERED JOB AT STARBUCKS TO LAUNCH JULEP, WHERE SHE'S USING HER BEST CUSTOMERS TO HELP IMPROVE THE BEAUTY-PRODUCT BUSINESS. BY TAFFY BRODESSER- AKNER She is reimagining the entire enterprise of selling beauty merchandise to women, from product design to the transaction experience. During her four
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GREEN MARKETING: A STUDY ON INDIAN YOUTH Aditya Maheshwari, Student – PGDM, Institute of Management Technology, (IMT),Ghaziabad, INDIA Dr. Gunjan Malhotra, Asssistant Professor, Institute of Management Technology, (IMT), Ghaziabad,INDIA ABSTRACT People around the world are becoming more aware of the environmental stresses humans are placing on the planet. Many consumers now display concern about environmental deterioration. This is the major impetus for green products and green marketing. However
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Chapter 1 - Overview of Marketing Marketing: is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * Simply stated, Marketing is all about satisfying needs Inertia to Passion- Peoples feelings for a certain brand fall between inertia (people who dont care) to passion(people who care way to much) An example of this people writing reviews that are happy
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