Marketing Of Ge

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    Finance

    each proposal, in front of everyone to 80% of proposals. Moving beyond the earlier initiatives aimed at strengthening GE’s individual businesses, Welch began to focus on creating what he called “integrated diversity.” He articulated his vision for GE in the 1990s as a “boundaryless” company, one characterized by an “open, anti-parochial environment, friendly toward the seeking and sharing of new ideas, regardless of their origins”—in many ways an institutionalization of the openness “Work-Out” had

    Words: 1418 - Pages: 6

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    Ge Analysis

    Dissertation REPORT ON IMAGINATION AT WORK For PARTIAL FULFILLMENT FOR THE AWARD OF THE DIPLOMA OF POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) SUBMITTED TO SUBMITTED BY Prof. (Dr.) Neeran Gautam Director, UIMS Mr. Amit Sinha Enrollment No. UIMS-PGDM-10-005 Batch: 2010-2012 [Type text] [Type text] PREFACE As a part of my syllabus of PGDM programme in Final year, I was assigned some Practical and theoretical project work. Study of management will be immaterial if

    Words: 19583 - Pages: 79

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    Marketing Ethics

    Need for companies to act ethically with its stakeholders Marketing ethics refers to the practices followed to implement the marketing decision making, behaviour and practice in the organization which comply with the standards of fairness. Marketing aims at creating a competitive advantage which creates value for the organization as well as the customers. Organizations are free to set and implement their standards and practices which is required for their own benefit. However, considering the advancement

    Words: 1196 - Pages: 5

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    Ge Cultural Assessment

    corporate culture of General Electric (GE) is a composite of its people, leadership, organization, structure, and processes from past to present. This paper will provide an assessment of the corporate culture of GE, and provide an insight into the dynamics, which have made it one of the world’s premier companies. The aspects of General Electric’s culture begin with its leadership, and progress through its management, workforce, policies, and objectives. GE leadership provides corporate direction

    Words: 2245 - Pages: 9

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    Haier Us Strategy

    lines comprising 15,100 different product specifications. It employed over 35,000 people worldwide. Haier was one of the world’s seven biggest home appliance makers—along with LG (Goldstar) Group and Matsushita headquartered in Asia; Whirlpool and GE in America; and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s “Most

    Words: 10169 - Pages: 41

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    Strategic Management

    strategy implementation, and evaluation and control. The content of this paper will describe the components of a strategic management process and indicate why strategic management is needed in a company, furthermore, a description of how General Electric (GE) uses strategic management process in their company. Components of a Strategic Management Process The first component is environmental scanning, which is basically gathering information from external and internal environments to key people within

    Words: 752 - Pages: 4

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    Significance of Six Sigma

    Sigma Significance of Six Sigma By Suhasini Pratapagiri Stratford University INTRODUCTION: WHAT IS SIX SIGMA? Six Sigma is a highly disciplined process that helps a company focus on developing and delivering near perfect products and services. Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between

    Words: 2638 - Pages: 11

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    How Ge Teaches Teams to Lead Change

    The purpose of this paper is to prepare a summary of the Harvard Business School Case Study “How GE Teaches Teams to Lead Change” and indicate whether or not GE is successful and what lessons if any can be learned from their LIG program. In 2007, Steven Prokesch attended the four day Leadership Innovation and Growth (LIG) program at General Electric’s leadership development center in Crotonville, New York. A year later he revisited the 19 senior managers who had attended with him to see how much

    Words: 1830 - Pages: 8

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    Mr. Guo

    Customers as Innovators: A New Way to Create Value by Stefan Thomke and Eric von Hippel Reprint r0204f April 2002 HBR Case Study The Cost Center That Paid Its Way Julia Kirby r0204a First Person If You Want Honesty, Break Some Rules Ginger L. Graham r0204b Big Picture Wealth Happens Mark Buchanan r0204c Maneuver Warfare: Can Modern Military Strategy Lead You to Victory? Eric K. Clemons and Jason A. Santamaria r0204d Executive Women and the Myth of Having It

    Words: 5872 - Pages: 24

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    Marketing

    Objectives of the assignment Students should intend to think about the marketing theory they have been learning and to start using that marketing perspective to better understand specific industries/organizations that are operating in a particular marketplace. Students should acquire understanding of the role of marketing and also see that there is a wide range of information available from a variety of sources that can be used by organizations and practitioners for analysis. Components of

    Words: 1032 - Pages: 5

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