Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also
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Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Explain
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Marketing Principles By Marc Libertine Bringas CONTENTS (1) Gaining a competitive advantage P3 (2) The product life cycle P4 (3) Distribution options to increase convenience for customers P5 (4) How you can set your prices in line with different market conditions P5 (5) Promotional activities for ‘Beauty not expensive’ P6 (6) Additional elements of the extended marketing mix P7 (7) The difference between consumer markets and organisational markets P8 (8)
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José Neto - 150112190 Unilever JM’s Knorr: Sustainable Leadership in the Portuguese Bouillon Market 1. What is the current situation in the bouillon market? Bouillon cubes are dehydrated broths compacted into a small cubes used in cooking to add flavour, doing away with the addition of salt. In Portugal, the market of bouillons is divided in two main groups of brands: brands of manufacturers like Knorr and Maggi and brands from distributors like Continente, Minipreço, Intermarché, Pão-de-Açúcar
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BTEC Level 3 Extended Diploma/Diploma in Business |Unit: 3 Introduction to Marketing |Subject Tutor: | | |Amie Cushion and Rebecca West | |Assignment Title: The Marketing Plan |Ref: 3 of 3 | |Student Name:
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Assignment 3 – P5 As a management consultant who has been employed by Tesco, within this assignment, I will be investigating how Tesco’s manage their marketing function within their business. Tesco’s are especially interested in how well they are managing their marketing function in comparison to Aldi to whom they are currently losing Market share. In this section, I will be advising Tesco on a plan of how to target the specific segment of the market in which they are competing with Aldi in, whilst
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objective is to identify and evaluate the promotional campaigns of different types of organisation, to explain how the campaigns help organisations to communicate with their target customers, and to understand the role of advertising agencies in the marketing promotions industry. | Presentation The tasks below are to be presented as a written report for your tutor. Tutors are sometimes called upon to give informal advice to learners on their future university choices and would therefore benefit
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P5 Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief This assignment is to launch a successful campaign for Vaseline Intensive Rescue ------------------------------------------------- The campaign brief: This campaign to launch a Vaseline Intensive Rescue product for customer who have a dry skin to understand more about Vaseline Intensive Rescue is and advertising the benefit of Vaseline Intensive Rescue. -------------------------------------------------
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4a – P5 Explain how and why groups of customers are targeted for selected products. Segment marketing is the where defining the businesses customers’ needs and wants by ordering them in particular groups that receive different care and different levels of marketing. Customers are segmented by a business can vary from business to business but generally include areas such as, sex, regional location, income, socioeconomic factors, or previous buying. Geographic - Geographic segmentation is an important
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Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 AIM OF THE UNIT Effective communication is a key area in terms of its contribution to business success. When studying this unit learners will gain a thorough understanding of the types of business information used both internally and externally
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