Operational Planning: The process of identifying the specific procedures and processes required at lower levels of the organization. Plans: The actions or means managers intend to use to achieve organizational goals. Resources: Inputs to a system that can enhance performance. Scenario: A narrative that describes a particular set of future conditions. Situational Analysis: A process planner’s use, within time and resource constraints, to gather, interpret, and summarize all
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Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis, strategy development, and implementation activities in: “Developing a vision about the market(s) of interest to the organization, selecting market target strategies, setting objectives, and developing, implementing, and managing the marketing program positioning
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17/04/2012 Semester1, 2012 Professions Learning Centre Marg Chapman What is a case study? A report presenting an analysis of problems and issues facing a particular company, with recommendations of a plan of action and justification of that plan What is the purpose of a case study? To persuade audience that the recommendations are feasible, desirable and the best ones available Who commissions one? A client, or a firm‟s senior
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Marketing Plan Apple iPhone Table of Contents Executive Summary | …………………….……………………. | 3 | Situational Analysis | …………………….……………………. | 3 | Marketing Strategy | …………………….……………………. | 8 | Financials | …………………….……………………. | 13 | Controls | …………………….……………………. | 16 | Summary | …………………….……………………. | 17 | Executive Summary The Apple iPhone targets consumers who desire to have constant access to the internet, media, and communication. The market for smart phones compared to standard
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DAVAO DOCTORS COLLEGE Gen. Malvar St., Davao City Marketing Plan: Mang Del’s Kambingan Written Report Submitted To: Mr. Vergilio Enrique E. Abanilla Jr., MM Marketing Instructor Submitted By: Aira Mores Tumuran Ritchel Villapa Janelle Ariana Carmela Cabada Claire Marie P. Mondragon Melody F. Par Wilma Stephanie Buot Annalou Aguhob Angelo A. Pestaño BSHM – HRM Q2B March 7, 2012 Executive Summary “Mang Del’s Kambingan” --- a place
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Case study: Cocoa Delights Written statement describing organization (Step 1) As a marketing manager for Cocoa Delights, this is the organization develop written statement; “Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit
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| | | | | Jimmy John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Jimmy John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Designed for Metro Detroit Franchisees | | | | | Executive Summary | Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established
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consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there
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Marketing Plan For: Worcester Bruins ECHL Professional Hockey June 2014-July 2019 Submitted to: Michael Leamy, Professor May 20, 2014 Prepared by John Dunn Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 2.1 Market summary 3 2.2 SWOT analysis 4 2.3 Competition 5 2.4 Services 5 2.5 Keys to success 6 3.0 Marketing Planning 6 3.1 Target market 6 3.2 Positioning 6 3.3Marketing mix 7 4.0 Implementation and Control of the Marketing Plan 8 5
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objectives The objectives of the marketing plan are strategically centered around 3 criteria: first, to create strong consumer awareness towards a completely new Bubble Tea product from Taiwan (Appendix A.) to Thailand (Appendix B.), second, to establish a wide brand recognition through the capture of market shares in the functional drinks segment, moreover, to become the top market leader in that particular segment within the forecasted sales figures. Marketing considerations Product life cycle:
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