Urheberrecht in Deutschland: „Gesetz über Urheberrecht und verwandte Schutzrechte“ (Teil des BGB) Erstes Inkrafttreten 9.91965 – letzte Aktualisierung: 3.12.2015 § 1: Die Urheber von Werken der Literatur, Wissenschaft und Kunst genießen für ihre Werke Schutz nach Maßgabe dieses Gesetzes. * Dieses Gesetz schützt die Rechte am geistigen Eigentum von „Künstlern“, ähnlich wie das Patentrecht bei Erfindungen oder das Markenrecht in der freien Wirtschaft. 2 Teilbereiche: Urheberrecht schützt
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Anglais dictionnaire Français-Anglais/Anglais-Français -Larousse 2010 (réédition) Un dictionnaire Larousse bilingue qui date de 2010 qui est très moderne et ancré dans son temps notamment avec la présence d'un glossaire explicatif des textes SMS, ainsi que de nombreux outils qui permettent une compréhension optimale et assez complète de la langue anglaise. Mais seulement en ce qui concerne le domaine de la traduction. Il ne couvre pas ce qui est de la définition du mot, ou de son origine. Auteurs :
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What is the brand image and sources of equity for the Nivea brand? Does it vary across product classes? How would you characterize the brand hierarchy? Brandul se identifica a fi un ingrijitor al pielii. Caracteristicile principale ale brandului sunt grija, blandetea produselor, increderea, protectia, caltatea inalta, starea de bine si preturi accesibile. De-a lungul timpului Nivea a devenit un simbol al protectiei si al ingrijirii pielii, iar in reclamele acestui brand s-a mereu ideea de curat
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CRIMSON PRESS CURRICULUM CENTER THE CRIMSON GROUP, INC. Converse Health System I don’t get it! We switched St. Luke’s from a profit center to a standard expense center, and yet they continue to encourage the PCPs to admit patients that we all know could be treated as outpatients. What’s going on? Maybe we should just switch back to profit centers and be done with it. The speaker was Gus Mahler, Chief Financial Officer of Converse Health System (CHS). He was speaking with Rob Shuman, M.D
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Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear
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INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts
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they weren’t just selling shoes; they were selling a lifestyle, a culture. In recent years, Nike has redefined its market entry strategy, and has seen more success. Nike started by marketing its products using smaller-scale shops and brands which were housed under the Nike parent company (Savior shops, Converse shoes, etc.) Nike re-released its original Air Jordan shoe, which was popular with skaters in the 1980s. This time, Nike sold only to local
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Southwest Airlines Case Study By Andrea Kirkland In 1995 top executive Dave Ridley vice president of marketing and sales sat down with the other executives for their regular Tuesday meeting to discuss and converse with each other on responsibility, coordination pricing and marketing activities that were both internal and external. These meeting helped to encourage communication amongst these varies department heads. An incessant topic over the last six months has been Continental Airlines and
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Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category. Marketing is derived by which a product/service originate, priced, promoted and placed/distributed to people who consume them. It involves lots of preparations, developments, organizing and decision
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o School sipplies o Electronic devices o Eyewear o Golf accessories o Belts Marketing Strategies: • Mbrand iage • Web site of the Nike • Customer Preferences • Update itself timely • Product diffrentiation Marketing mix or 4ps of marketing strategies:- Product price Place Promotion Three more marketing strategies are:- Servise Marketing mix E-marketing mix Environmental Marketing mix Advertising Strategies I. PRINT COMMERCIAL II. SPORTING VENUES AND EVENTS
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