New York. PepsiCo products can be found in nearly 200 countries around the globe. The company has 22 brands that each generates more than $1 billion each in annual retail sales. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending (PepsiCo
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Contents Introduction 1 The principal activities of marketing 2 Marketing Mix 3 Market Selection 4 Segmentation and targeting 4 Accessibility/actionability 4 Targeting strategies 5 1. Concentration 5 2. Mass (global) marketing 5 3. Differentiated marketing 5 Market-entry strategies 5 International marketing mix 6 Product 6 Price 7 Promotion 8 Place (distribution) 9 References 10 Introduction Marketing is an organizational function and a set of processes for
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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However, without a universally accepted measurement metric (such as Gross Rating Points for broadcast media expenditures), many corporations 352 have struggled to compare the effectiveness of sponsorship against other more traditional marketing tactics (Meenaghan, 1999). Many have studied sponsorship’s impact on business results, such as increases in sales and market share
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PepsiCo uses tradigital advertising. Since we live in the south, we are used to seeing Coca-Cola products, but Pepsi is a lot bigger in northern states. PepsiCo has television advertisements and billboard advertisements as well. It is still common to see Pepsi products in store ads. PepsiCo owns Starbucks and their advertising has grown. Throughout the different seasons Starbucks markets and promotes different products. In the summer they promote their fresh teas with promotional advertising on their
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IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 15, Issue 1 (Nov. - Dec. 2013), PP 11-17 www.iosrjournals.org Porter’s Generic Competitive Strategies Ritika Tanwar Assistant Professor Department of Commerce Dyal Singh College (M) Delhi University Abstract Generic Competitive Strategy: Basically, strategy is about two things: deciding where you want your business to go, and deciding how to get there. A more complete definition is based
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Website | PepsiCo.com | PepsiCo Inc. (NYSE: PEP) is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition
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father of Chinese herbal tea, a highly regarded form of Chinese medicine. From 1997 to 2002, Wang’s Fortune Tea remained a strong regional brand in China with limited national market penetration. In 2003, following SARS and the company’s change in marketing tactics and positioning, Wang’s Fortune Tea saw explosive growth nationwide and was finally able to break out of its regional image to become a major national brand. In 2006, less than ten years after the drink started selling Chung, O. (11 May
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MARKETING COURSE Articles Books & Chapters Cases Course Modules Online Courses Simulations 2012 MATERIALS Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and
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Sunderland Business School Undergraduate Programmes UGB229 Marketing Management 2013 Assignment This assignment is in two parts. You need to achieve an overall mark of 40% to successfully complete this module. Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the Library Desk with an accurately and clearly completed Assignment
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