Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been
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14 BlackBerry: The Long Journey of Missteps, Failure, and Change For Better. The self-reflective analysis of BlackBerry Limited’s change management Written by: Josephine Carolina Andjaya (3169628) Tutorial: A2 ; Tutor name: Dr. Huong Ha Executive Summary (Abstract) Nowadays, dynamism and complexity of company’s surrounding environments have pushed the company to change. To survive, companies started to compare, analyze gaps between current company position and desired state, and search for
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SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc
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segmentation 2.6.12 Geographical segmentation 2.6 Secondary Segmentation 2.7.13 Customer Migration Segmentation. 4. Marketing Strategies 2 3.7 Ansoff Matrix 3.8 Boston Matrix 3.9.14 Problem Child 3.9.15 Star 3.9.16 Cash Cow 3.9.17 Dog 5. Marketing Mix 3 4.9 7P’s Analysis 4.10.18 Product 4.10.19 Pricing 4.10.20 Distribution 4.10.21 Promotion
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a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X
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1. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. The potential audiences for a marketing plan include the top management/owners of the organization, the organizational employees including the marketing, finance, operations and HR team and potential equity investors. The owners and top management need to take strategic decisions pertaining to implementation of marketing plan, allocation of resources, delegation of tasks and duties, implementation
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Executive Summary This document has been prepared to provide RIM, the makers of Blackberry, with a new insight for a strategic plan that will aid the organization into becoming a fair market leader once more. RIM transformed into a dominating force in the cell phone industry between the early 1990s and late 2006 with innovative technology for their Blackberry Smartphones. As an avid Blackberry user, I’ve seen RIM prosper into a fine organization, but most recently the company has been in a downturn
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and Values 4 Context: External Environmental Factors 6 Internal Environmental Factors 8 SWOT Analysis Strategic Statement Strategic Issues The Conceptual Framework Strategic Alternatives Most appropriate alternative selection Action Plan References Exhibits (Tables and Charts) Appendixes/attachments Executive Summary Up until early 2000’s Apple computers were considered exclusively for the elite. However things changed for the better when innovative non-PC products
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Form 20-F 2011 Nokia Form 20-F 2011 As filed with the Securities and Exchange Commission on March 8, 2012. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2011 Commission file number 1-13202 (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Nokia Corporation
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Q1. Why was Samsung so successful in Asia? Samsung Group was founded in Daegu, Korea on 1st March 1938. Its founder, entrepreneur Byung-Chull Lee, whose start-up capital was only 30,000 won ($2000), named company «Samsung» which means Three Stars. One of the most plausible versions of the origin of the name tells us that the entrepreneur had three sons. This story also tells us that the company, in lieu of many Asian companies, has remained a family business, thus passing multiplying layers of relatives
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