4.705 Marketing Management Assignment Marketing Strategy For Research In Motion Table of Contents 1. Executive summary 3 2. Value Based Marketing Strategy 4 3. Marketing mix strategy 4 a) Product 5 b) Place 6 c) Price 6 d) Promotion 6 4. Driving forces of change in the mobile industry 7 5. Changes in Competitive Landscape 8 6. Understanding customer behavior 9 7. SWOT analysis
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The intention of this report is to develop ones analytical and problem solving skills in marketing. One will learn the organizational structure and value chain of Samsung. In addition, one will be able to view Samsung's strengths and weaknesses compared to its competitors. Also we will look at the market segmentation in which Samsung target market will be critiqued. Last but not least one will view the marketing mix and provide feedback on how Samsung can improve its positioning, product, pricing and
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Exemplary Final Report Research on Understanding Microsoft’s Operating System’s Weak Smartphone Market Share Marketing Research Executive Summary – Background Smartphone ownership and usage is at an all-time high. Unfortunately, Microsoft’s operating system (OS) has never had a competitive market share in the cellular industry. Google’s Android and Apple’s iOS have dominated the market despite Microsoft’s efforts to increase their popularity—and ultimately their demand
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success it would have. INTERNATIONAL EXPANSION AND GROWTH Currently, Xiaomi only operates in Asia and is predominantly sold in China, but has revealed plans to expand to other markets in the near future. Chances of success in them are rather high and, moreover, the organisation can further solidify its position in China and increase smartphone sales not just internationally, but also domestically. The foreign locations in which Xiaomi is most likely to prosper are countries with developing economies
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wireless hand-held devices in 1998.[10] The company has a rich heritage of many "firsts", including creating the first Microsoft-poweredsmartphone (2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world's first touch-screen smartphones, appeared in 2000. As an ODM for HP and Palm, HTC built the HP iPAQ and the Palm Treo 650. In 2007 HTC acquired the mobile-device company Dopod International.[11] In June 2008, HTC changed its official name from High Tech Computer Corporation to HTC
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interface, and the first smartphone running on Android Operating System (OS) that continues to be the most popular platform over the world. What makes HTC unique is its technology in hardware together with speed of innovation, but that is not sufficient for it to sustain and succeed in the market anymore. Challenge Definition Going forward, after a “35% year-on-year drop in revenue that fueled a 70% decline in operating income” despite growth of the smartphone market, HTC needs to resolve
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1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better
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insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common
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Secur.ite Business Plan Josh Allen Quincy James Fiifi Woode Yuchen Sun Ahkeem Sealy William McKiggan Table of Contents 1.0 Executive Summary Company Profile Summary ……………………………………………………………………3 Market Research Summary ……………………………………………………………………3 Marketing Summary……….…………………………………………………………………….4 Finance Summary………………………………………………………………………………...4 2.0 Company Profile Goals and Objectives……………………………………………………………………………..5 Business Overview………………………………………………………………………………
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works well in brainstorming meetings. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. You can also use SWOT analysis exercises for team building games. Note that SWOT analysis is often interpreted and used as a SWOT Analysis 2x2 Matrix, especially in business and marketing planning. In addition to this 2x2 matrix method, SWOT analysis is also a widely recognized method for gathering, structuring
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