Marketing Plan - Coca Cola Executive Summary [pic][pic][pic][pic][pic]The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. Mission Statement The Coca-Cola Company's mission
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The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated. * | [edit]Competition Many of the brands available from the three largest soda producers, The Coca-Cola Company, PepsiCo and the Dr Pepper Snapple Group, are intended as direct, equivalent competitors. The following chart lists these competitors by type or flavor of drink. Flavor/type | PepsiCo |
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__________________________________________________________________________ ___________________________________________________________________________ TABLE OF CONTENTS EXECUTIVE SUMMARY 1 COMPANY OVERVIEw 2 PRODUCTION 2 MARKETING 2 OPERATIONS 3 Organizational Structure 3 Regional Structure 3 Foreign Operations 4 Expansion in China 4 Rising Costs in the US 5 VISION 2020 6 PROBLEMS 6 LOSS OF LOCAL BUSINESS 6 WATER WARS 7 RECOMMENDATIONS
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with competitors introducing new soft drink products, such as Pepsi, along with soft drink alternatives, such as Gatorade, bottled water, fruit juice, and energy drinks. Coca-Cola has faced the challenge by introducing new beverage brands including Sprite, Fanta, Minute Maid, Simply Orange, Fresca, Vitamin Water, Smart Water, Odwalla, and Powerade. In light of the obstacles Coca-Cola has overcome, the company has remained true to its commitment to provide quality, refreshing, and satisfying products
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Question 3 India’s market is enormous in terms of population and its geography. Despite of India’s large population, India has not been the choice for foreign beverages companies to expand their business. In addition to the deterrents imposed by government through its austere trade policies, rules and regulations, the citizen’s demands for carbonated drinks are very low. The averages of them buying carbonated drinks are three bottles a year. There are ways for PepsiCo and Coca-Cola responses to
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experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions
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Coca-Cola has been in business for 125 years. They produce and distribute 3,500 beverage products to over 200 countries. These distribution groups include the Eurasia, Africa, Europe, Latin America, North America, and the Pacific Group. Selling products from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, water, sports and energy drinks, teas and coffees, and milk and soy based beverages; selling 1.7 billion servings per day across the world
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shifted focus to its global brands and, since acquiring 7Up International in 1986, had withdrawn all marketing and technical support for Pepsi’s local Pakistani brand, Teem. As a country manager, however, Mustafa was evaluated on profitability, and Teem was a profitable brand. Mustafa knew that he would need to make important decisions about Teem in developing a brand strategy and marketing plan. Considering Teem’s success in Pakistan, Mustafa wondered how he should position the soft drink and whether
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concentrate producers - Suppliers within the carbonated soft drink industry 3.2 Market Structure - U.S. Liquid Consumption Trend (gallons/capita) - U.S. non-alcoholic refreshment beverage volume 2009 - U.S. soft drink market share – soft drink brands 3.3 Marketing Channels 3.4 Porter’s five forces 4 5 4 2 2 2 2 4 Competitive / corporate strategies of Coke and Pepsi 5 SWOT Analysis 6 Questions 6.1 How has the competition between Coke and Pepsi affected the industry’s profit? 6.2 If it has been such a profitable
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1998-2014). These are just a few of the different ones over the years. In the early 1990’s there was a marketing fad offering clarity with purity. Some of the companies involved just to name a few are Miller Brewing Company (March 1993), Coors Brewing Company (1992), Procter and Gamble and Colgate-Palmolive (Failed Product Report: Crystal Pepsi, 2014). Pepsi Company (PepsiCo) was part of the marketing fad when it released Crystal Pepsi. Crystal Pepsi was colorless cola with 100% natural flavor with
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