MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11
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Marketing and the 7Ps A brief summary of marketing and how it works © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? T he Chartered Institute of Marketing offers the following Marketing is the management process responsible for identifying, anticipating and Every product we buy, every store we visit, every media message we receive, definition
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ASSESSMENT FRONT SHEET Programme: BTEC Higher National Diploma (HND) in Business Unit Number: Unit 4 Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been
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Writing your first business plan • Writing your first business plan The best managed businesses see planning as a continuous activity in which they set both long-term and short-term objectives. Having a plan should not be considered a straightjacket, but as a way of ensuring that everyday activities happen in a structured way. Well managed businesses will see a plan as a framework providing the ability to be flexible and responsive when opportunities arise, without being blown totally off
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MARKETING PRINCIPLES Table of Contents “The Concept and process of marketing” 3 1.1 VARIOUS ELEMENTS OF MARKETING PROCESS: 3 1.2 EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION FOR A SELECTED ORGANIZATION: 4 TASK 2: 5 REPORT on “The Concept of Segmentation, targeting and positioning” 6 2.1 Macro and Micro environment Factors Which Influence Marketing Decisions 6 2.2 Segmentation Criteria to be used for Products in different Markets 8 2.3 TARGETING STRATEGY FOR A SELECTED
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the company’s industry analysis which includes the Porter Five Forces, PESTLE analysis and SWOT analysis to study the company’s position in the industry. Furthermore, this report will discuss the marketing objectives and marketing strategies of Starbucks Company and how the company uses the marketing plan to promote the company’s new product in order to grow their business. In the last part of this report, the company’s budgeting will be shown and the evaluation of control and mechanism will be clearly
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We will open a chocolate shop named “Choco Ville” at Gulshan 2. This unique shop will be offering all sorts of popular and world class chocolates brands and other chocolate items only. “Choco Ville” will be an exclusive shop and follow the niche marketing strategy. We segmented our customers into different groupbased on their location, age, gender etc. The shop will mainly target the rich and young people. It will target the rich upper class and upper middle class people as they love luxury items
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Management Structure 9 B5. Products and Services 9 C. Market Analysis 10 C1. Target Market 10 C2. Industry Analysis 11 C3. SWOT Analysis 13 D. Market Strategy 15 D1. 4Ps 15 D2. Price List 19 D3. Promotional Strategy 20 D4. Sales Forecast 20 E. Implementation Strategy 21 E1. Overall Strategy 21 E2. Monitoring Plan 22 F. Financial Statements and Projections 24 F1. Forecasted Profit and Loss Statement 24 F2. Forecasted Balance Sheet 24 G. Financial Report 24 G1. Financial Projections
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influenced by the marketing stimuli i.e. the 4Ps and the environment itself. The same happens with TiVo. Despite of having a revolutionary product with a bundle of innovative and productive features, TiVo suffers disappointing sales performance during 1999. TiVo faced a slow start which was supported by the marketing team as lack of awareness and hard to communicate functionalities, the lesson of initial slow sales became a catalyst for a new communications strategy. The marketing team had to come
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Talented Company Content Content | Page Number | Cover Page | 2 | Content | 3 | Executive Summary | 4 | Organization Structure | 5 | Introduction of the event ‘Dancing Together’ | 6 | Market Research | 7 | Marketing Plan | 8-10 | Sponsors | 11 | Operation Schedule | 12-13 | Sales Forecast | 14-15 | References | 16 | Executive Summary Talented Company is going to hold an event which is named ‘Dancing Together’. It is planned to occur after the Hong Kong Dancesport
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