------------------------------------------------- Tutorial 1 * Overview Run through Unit Plan and Assignment question. * Introduction * Definition of Marketing * Importance of knowing the difference between objective, strategy and tool * Importance of Target Market process. * Importance of knowing Positioning. * The evolvement of Marketing Mix from 4Ps to 9Ps but syllabus covers the fundamental which is 4Ps. * Expectations * Tutor’s expectations. * Importance
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Safaricom's 7 P's of marketing. Safaricom limited is a telecommunication company that offers a wide range of intergrated services including mobile and fixed Voice, SMS, Data, Internet and Mobile money (M-PESA) to over 25 million subscribers and currently command market share of 67% according to Communications Authority of Kenya (CA). The Company also commands widest mobile network coverage enabling it to maintain its position as the region's mobile market leader. Safaricom revolutionary mobile
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1.1 Definition of IMC Schultz (1993) defined IMC as concept of marketing communication planning that combine and evaluate strategic role of different communication discipline to get the clarity, consistency and greater impact (Saeed, 2013). The American Marketing Association also defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person
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Hi, Here is the outline for the Individual Marketing Plan. You have to use a real Hong Kong brand or company for your individual assignment. Regarding the field of study, you can select your own choice from the 10 categories as listed in the attached document. Please be reminded about the submission deadline by 5 pm on November 26, 2010. A soft copy by email (to: mktgametschan@ln.edu.hk) is required for my assessment purposes as well as for the Turnitin Software (a plagiarism monitoring
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Market Plan [Name of Writer] [Name of Institution] Marketing Marketing is the process of planning and executing the conceptions, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (AMA). Marketing is meeting needs profitably. Marketing Philosophy The Marketing Philosophy comprises of Production Concept, Product Concept, Selling
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Analysis 3 C1: Target Market 3 C2: Industry Analysis 3 C3: Competitive Analysis 3 D. Market Strategy 3 D1: 4Ps. 3 D2: Price List- 3 D3: Selling Strategy- 3 D4: Sales Forecast- 3 E. Implementation Strategy 3 E1. Overall Strategy- 3 E2. Implementation- 3 E3. Control Plan- 3 F. Financial Statements and Projections 3 F1. Revenue and Cost Estimate- 3 F2. Forecasted Profit and Loss Statement
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prospects are thinking. * Email Marketing: Advertising is a process of communication and email. It is also one of the quickest marketing strategies to grab customer’s attention towards company’s new products, sales and offers on their existing products by sending an email message to their customers. A strategy which organizes promotional materials in the categories of the company’s product is known as a product based marketing strategy. A product based marketing especially focus on a company’s
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TASK 1 MARKETING PRINCIPLES JANUARY 2016 TASK 1 MARKETING PRINCIPLES JANUARY 2016 IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty Differentiation
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Student ID 000000 Lastname Business Capstone Business plan Version page 1 Name of Company Business Plan Firstname I. Lastname Your Title 0000 Name of St City, State 00000 (000) 000-0000 Email.addresss.of.company@domain.com October 11, 2011 Student ID 000000 Lastname Business Capstone Business plan Version page 2 A. Executive Summary ....................................................................................................................................... 4 A1. Business Identification:
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Hospitality Marketing Pham Manh Cuong Index number: RASG00009 Due date: 28/03/2010 Table of content 1.Introduction……………………………………….3 2.Main body…………………………………………4 2.1Nature of business…………………………….4 2.2 Customer perception…………………………6 2.3 SWOT analyze………………………………..8 2.4 Types of marketing…………………………..10 3. Recommendation……………………………….18 Reference…………………………………………..19 1. Introduction I have done a marketing analysis on Starbucks. I will be looking into
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