provide the ease for parents when it comes to planning and arranging parties for their children. In this report we introduce the basics of our business; we explain our business mission, goals and objectives, marketing plan, operations of business, SWOT analysis, product life cycle, financial plan etc. The cash we started with was 100,000. Our goal is to earn 50,000 every month with a saving of 15,000. Acknowledgements We would like to express our gratitude to all those who gave us the possibility
Words: 5035 - Pages: 21
Innovations Process The four basic phases of the innovative process are generating, conceptualizing, optimizing and implementing. Innovation begins with generating. This phase is where brainstorming leads to viable solutions for customers. Generating can also entail some designing and modeling. Conceptualizing is the phase in which ideas accepted from the generating phase are passed along to research and development. Ideas are designed and tested in this phase along with planning the product development
Words: 940 - Pages: 4
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social
Words: 3364 - Pages: 14
The Product Life Cycle A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. If a curve is drawn showing product revenue over time, it may take one of many different shapes, an example of which is shown below: Product Life Cycle Curve The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered
Words: 2583 - Pages: 11
Unit no-BSBMKG510B E-MARKETING PLAN AND COMMUNICATIONS ASSESSMENT TASK – 1 [pic] Table of contents • Summary • Objectives and purpose • Meet objective of bounce fitness business plan • Value proposition • E-marketing tools and their costs • Meeting Strategic needs • Action plan schedule and budget estimates, monitoring and evaluation • Ethical Legal Requirement •
Words: 1954 - Pages: 8
Mr. James L. Jones Abstract The purpose of this paper is to fulfill the requirements of, MKT640-1203B-05, A Managerial Approach to Marketing, Unit-4 Individual Project. Utilizing what has been taught and course documents to complete the Basic Healthcare Administrators Course comprehensive Strategic Marketing Plan. A Managerial Approach to Marketing Introduction: The purpose of the Basic Healthcare Administration Course (BHAC) is to prepare military employees with the basic concepts
Words: 2259 - Pages: 10
International marketing - is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable. - marketing involves the firm in making one or more marketing mix decisions across national boundaries. At
Words: 2006 - Pages: 9
I assure you that I will not sit and wait for things to happen, I will be the go-to person, the expert and the mentor. I recognize that I will have specifics responsibilities, and I also have implied ones that will need to perform in order to be an effective IT manager. I will manage, plan, organize, direct, control and evaluate the operations of information systems and electronic data processing (EDP). Develop and implement policies and procedures for electronic data processing and computer
Words: 4684 - Pages: 19
Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles, Incorporated manufactures various models of motorcycles, and is a $5 billion company. The CruiserThorr power cruiser model provides the company a high brand image in the market, but sales are decreasing. The company contributes the decline to the aging target customers who purchase the cruiser as a lifestyle symbol, and the high cost of the motorcycle. Thorr must reverse the falling sales by developing a marketing plan with the use of
Words: 1180 - Pages: 5
Strategy analysis on SingTel Telecom Introduction Singapore Telecom (Singapore Telecommunications Limited, referred to as SingTel, AFP) was established in 1879, is a wholly-owned by Singapore government-owned company, it is Singapore's largest telecommunications companies. Singapore Telecom to increase strongly in markets outside of Singapore, and a partial stake in the operator, including the Australian carriers Optus's 100% stake in 2000, the British Cable and Wireless Optus, and other shareholders
Words: 5496 - Pages: 22