For the exclusive use of B. Bai, 2015. 9-914-509 JANUARY 6, 2014 ROBERT J. DOLAN BENSON P. SHAPIRO ALISA ZALOSH StepSmart Fitness Introduction Ben Cooper opened his laptop and settled in for a weekend of work. It was Friday, September 7, 2012, ten weeks since he’d been unexpectedly promoted to district sales director for the New England region of StepSmart Fitness. On Monday, Cooper was to attend his first quarterly sales meeting with Caitlin Sheridan, the company’s newly appointed
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me-Commerce: An Infrastructure for Personal Predictive Mobile Commerce Andreas Komninos, Peter Barrie, Julian Newman, Stuart Landsburgh Department of Computer Science Glasgow Caledonian University Glasgow, UK [ako2, pba4, jne,slands10]@gcal.ac.uk Abstract Given mobile phone penetration statistics and current mobile phone technical specifications, it is apparent that in developed countries, the majority of citizens carry not just mobile phones, but true mobile computing devices. These devices
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CUTTING EDGE: OUR WEEKLY ANALYSIS OF MARKETING NEWS 12 March 2014 Welcome to our weekly analysis of the most useful marketing news for CIM, CAM and Sales Leadership Alliance members. Quick links to sections Marketing trends and issues Advertising Consumer perceptions of expense This study examines whether consumers make judgments about brands not just on the basis of what is communicated in advertising but on how the message is communicated. In particular it investigates the effect
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1. The different between push and pull supply chain. Answers: 1. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as
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Social media application plan for Indian Railways Purpose: The purpose of this paper is to submit a proposal for comprehensive social media application plan for the Indian Railways (a state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In
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M o d u l e 2 Module Outline ●● Who is my audience? ●● Why is audience so important? ●● What do I need to know about my audience? ●● How do I use audience analysis? ●● What if my audiences have different needs? ●● How do I reach my audience? Module Summary Assignments for Module 2 Polishing Your Prose: Comma Splices 02Locker_mod02.indd 18 Adapting Your Messages to Your Audience Learning Objectives After reading and applying the information
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people who own a PlayStation 4 is close to 20 million as of January 2015, just over a year since its release. Our project focuses on one certain aspect: the health of people aged 13-21 who owns a PS4. Our proposal is that we include a Sony SWR10 fitness smart band in the PS4 box, launch a marketing campaign before Christmas and on Boxing Day in Australia the console plus smart band will go on sale together with a game from EA games. Then we introduce the 100-summer days challenge. This is the core
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Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile
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Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access
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27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How
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