Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did
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4 | GENERAL OVERVIEW | 5 | CAR ADVERTISEMENTS | 6 | INTEREST RATE | 7 | AMORTIZATION SCHEDULES | 8-13 | CAR ADVICES | 14-18 | CONCLUSION | 19 | REFERENCES | 20 | ACKNOWLEDGEMENT “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination” (David Oqilvy – Adverising Executive) W
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RESTRUCTURING OF PROTON HOLDINGS BERHAD The Star reported today( 11/12/11) that it is all good for Proton Holdings Bhd as its share price put on 89 sen or 24.6% to close at RM4.50, amidst talk that its largest shareholder, Khazanah Nasional Bhd, is divesting its stake in the national carmaker. It was also reported that Khazanah was likely to ask for business proposals from parties interested in its 42.7% stake in Proton. Last Friday, Proton's shares and warrants were also actively traded with
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more” Ezekiel J. Emanuel and Steven D. Pearson is against the idea about the investment towards new proton beam treatment. The new technology will cost more than $180 million just to build a facility to use the proton beam machines. Emanuel and Pearson argue in favor of Americans because they do not believe that Americans taxpayers should pay the excessive amount of money towards proton beam machines that lack evidence of curing cancer more effectively. The issue that arises about the topic
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PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and
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Cabinet approved the National Car Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985. The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and derived from "saga" (Adenanthera pavonina), a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after
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PAHANG ACSB 413 CASE STUDY “PROTON –FROM SAGA TO EXORA” PREPARED BY: BIBI SHAZREENA BINTI NOORZILA AC087143 MUHAMMAD SYAFIQ RAZELIN BIN ANIS ROZIDI AC088438 NOR AIME BINTI MOHD NOR AC088220 NURAINI BINTI ABDUL AZIZ AC088484 PREPARED FOR: SIR AZWAN ABDUL RASHID COMPANY BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture
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There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people
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employees, shareholders, supplies, government, the community and unions. Proton 1.2 History of Proton Malaysia PROTON (Perusahan Otomobil Nasional Berhad) started their very first business on May 7, 1983 and main in manufacture, sell motor vehicles and related products, which including spare parts accessories for vehicles and other components. As a very memorable history, the first car that produced by PROTON is Proton Saga (Appendix 1), which is launched on July 9, 1985. The original idea
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imitate their rivals’ pricing and other competitive behaviour in a process that harms consumer welfare, yet without reaching an explicit agreement.Proton pays it price - MALAYSIAN DISTRIBUTION CHAIN SUFFERS It was obvious from the STAR article that PROTON is bleeding badly.
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