Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 CONTENTS 1. INTRODUCTION....................................................................................3 2. ON THE FIELD
Words: 2316 - Pages: 10
A Project Report on “Supply Chain Management of Parle-G” Presented to the Faculty of the School Of Management and Entrepreneurship Auro University Submitted For the Partial Fulfilment Of The Bachelors of Business Administration Semester – 5 In The Subject of Supply Chain
Words: 4151 - Pages: 17
“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in
Words: 10797 - Pages: 44
MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES
Words: 4332 - Pages: 18
Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN
Words: 17773 - Pages: 72
International Markets Bureau MARKET INDICATOR REPORT | JANUARY 2011 Packaged Food Sales In India Packaged Food In India EXECUTIVE SUMMARY With a vast population base, growing middle class and strong macroeconomic growth, India has become one of the fastest-growing markets for packaged food in the world. India’s packaged food retail sales grew an average of 11.5% annually during the past five years, with a compound annual growth rate (CAGR) of 12.93% between 2004 and 2009. While only
Words: 3769 - Pages: 16
A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide)
Words: 8445 - Pages: 34
Executive Summary The objective of this report is to apply the concepts and methods of marketing to a real world marketing opportunity. This exercise imparts a clear design and practical knowledge on the implementation of marketing strategies and plans. ‘RoohAfza’ has been selected as the product for the report because it is a traditional drink that has stayed relevant and is one of those rare brands that has a hold over consumers not because of marketing but because of its product. ‘Energy and health’
Words: 3318 - Pages: 14
Objective Field study for “Channel Management in Unorganized and Modern Trade” Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales
Words: 704 - Pages: 3
Introduction: U.S based Kellogg’s is a world leader and the most successful cereal manufacturer in the world. Kellogg’s entered India in 1994 and it took them a good 15 years for stability in the Indian markets facing initial problems and trying to change the Indian consumer’s mentality about the morning breakfast http://www.kelloggs.co.uk/company/history/howitallbegan.aspx About the assignment: (Refer Appendix 1) Growth strategy by Kellogg’s in India: Kellogg’s were successful to create a
Words: 3792 - Pages: 16
