CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study
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dans les pays occidentaux. Si bien que les annonceurs sont de plus en plus nombreux à allouer une partie de leur budget communication dans Internet. Les avantages sont nombreux puisque le Web permet une réelle interactivité avec le consommateur, on parle de même de « media interactif »1, le message n’est plus à sens unique autrement dit les annonceurs ne sont plus les seuls à être émetteurs d’un message. Les consommateurs ont par l’intermédiaire d’Internet un réel contrôle sur la publicité, ils sont
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Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you
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Analysis OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES Acknowledgement It would be of great pleasure for me to take the opportunity of thanking nearly everybody who had been of great help in the completion of my dissertation. My sincere gratitude goes to MR.KAPIL GARG (DEPPT. OF MANAGEMENT) and MR.MANORANJAN (DEAN). My institute guide, without whose help this dissertation would have seemed impossible. I owe immensely for the minute help that was forwarded to me by friends
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Concurrent Events : 2011 DHAKA, BANGLADESH 24-26 FEBRUARY-2011 The 8th International Exhibition on Asian Pharmaceutical Industries THE GATEWAY TO THE SOUTH ASIAN PHARMA MARKET Join with Expected Exhibiting Companies 450 Over Trade Professionals 9000 On sq. mt. Floor-space 8500 From Countries 28 VENUE : Bangabandhu International Conference Centre, Dhaka. Bangladesh ORGANISED BY SUPPORTED BY Bangladesh Association of Pharmaceutical Industries Bangladesh
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According to a study by Chennai-based Francis Kanoi Marketing Planning Services Pvt. Ltd. today the rural market in India is worth Rs.1,23,000 crores, among which Rs.45,000 crores are agri-inputs market. To capture this lucrative market, many producers including multinationals have been developing their marketing strategies. It is a fact that due to ignorance and low awareness, most of the rural consumers are helpless against the unethical marketing practices of these greedy marketers. This paper aims
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Sector Coverage A pril 15, 2008 Indian Processed Food Industry Opportunities Galore Industry Overview Global Processed Food Industry Indian Processed Food Industry Processed Food Industry - A Sunrise sector Where the opportunity lies- areas for investment Industry Analysis Driving Forces Major Challenges Indian Food Processing Industry by sectors Diary Fruits and Vegetable Grains Meat and Poultry Fish Packaged/Convenience Food Aerated Soft Drinks, Packaged drinking water
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MARKETING MANAGEMENT II REPORT ON “MARKETING CHALLENGES OF INDIA” Submitted to Prof.-S. Anant Ram Submitted bySayona Maitra (2012287) Shafique Gajdhar(2012289) Satakshi Rani(2012276) Shubham Saxena(2012303) Suneet Shome(2012315) Sunil Gupta(2012316) Word Count 6909 Page Count 46 Group no. 8 1 Contents The marketing challenges in India can be 1. Cultural diversity: 2. Differences in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics
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Bengaluru | Supply Chain Management | Assignment :Set 1 | | Karthik Periyasamy P 14020841020 Question: 1 You are the manager of Strategic Sourcing at Toyota Motor Corp and have just been called by the VP of global sourcing to whom you report. There has been a problem with the least 8 vehicles exhibiting sticking accelerator pedals and your boss is upset. Strong Evidence points to a problem with CTS, an electronic supplier, which has been recognized for high quality standards by the Toyota
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------------------------------------------------- Table des matières INTRODUCTION 3 I- PRESENTATION DE L’INDUSTRIE DES BOISSONS GAZEUSES AU CANADA 3 1- Présentation globale de l’industrie : chiffres clés 4 2- L’analyse PESTEL 5 3- Les acteurs du marché 8 4- Les stratégies marketing 11 II- LA CHAINE D’APPROVISIONNEMENT 15 1- La production 15 2- Le processus d’approvisionnement 17 CONCLUSION 19 BIBLIOGRAPHIE 20 INTRODUCTION Le système agricole et agroalimentaire englobe différents secteurs d'activités comme
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