Tutorial 1 * Overview Run through Unit Plan and Assignment question. * Introduction * Definition of Marketing * Importance of knowing the difference between objective, strategy and tool * Importance of Target Market process. * Importance of knowing Positioning. * The evolvement of Marketing Mix from 4Ps to 9Ps but syllabus covers the fundamental which is 4Ps. * Expectations * Tutor’s expectations. * Importance
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of e-marketing—be able to explain them in the context of how a real-world or hypothetical business is able to capitalize on them. - E-marketing- The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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Amazon is an American electronic business company, founded in 1995 in Seattle by Jeff Bezos. Its historical specialization and focusing was the bookselling but its strategy has evolved step by step, following internet's expansion and the arriving of the new technologies. Today, they are selling lots of different kinds of products through the world such as informatics products, CD and music for download, house equipment, cameras, softwares, furnitures, groceries etc. The firm own several separate
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Second Life it minimizes traveling costs. According to the case study IBM is currently investing $10 million into Second Life because of the possibilities. IBM believes that they can not only use Second Life for meeting but also customer service, product development, and marketing. By using the three-dimensional world for these tools, IBM is able to interact with the user almost directly and is able to generate feedback. According to nbhorizons.com there are many companies that are currently invested
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Definition: SWOT analysis is not only limited to profit-seeking organizations but also may be used in any decision-making situation when it is desired for an organization. It is use to develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. This remarkable technique was provided by Albert S Humphrey, one of the founding fathers of what we
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Executive Summary- * My idea * “The Thrifty Princess”, an online store dedicated to trading, buying, and selling used children’s clothing. * Why do I want to do this? * Children grow out of clothes so fast that it is difficult to keep up in the cost of new clothing every 6 months. * Research * A SWOT analysis points out the strengths, weaknesses, opportunities, and threats of this idea. * Porter’s 5 forces. * Findings * The biggest
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FUTURE OF E-COMMERCE Kunal Thakur, PGP2, IIM Indore FUTURE OF E-COMMERCE : BILLION DOLLAR INDUSTRY With the growth of technology and IT in particular, the time of “e-fying” everything, starting from mail, books to market place, began, and given the scenario and opportunities it is bound to continue and affect people’s lives in future. As Jeff Bezos, Founder and CEO of Amazon.com said, "I believe we can still be a footnote in the history of e-commerce", it throws light on how much growth potential
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decisions - decisions that have eroded the attractiveness of their industries and undermined their own competitive advantages. Some companies, for example, have used Internet technology to shift the basis of competition away from quality, features, and service and toward price, making it harder for anyone in their industries to turn a profit. Others have forfeited important proprietary advantages by rushing into misguided partnerships MARCH 2001 63 strategy and t h e Internet and outsourcing
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from your products and services, and it differentiates your offering from that of your competitors, For example, if we take the case of Nike which represents athleticism, fun, good health, performance, strength etc. So it promises the consumers certain things like athleticism, fun, good health, performance, strength etc. The American Marketing Association defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group
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